Personalization

With the Marketing Cloud Winter ’23 release, Salesforce officially rebranded their Interaction Studio tool (AGAIN) to be known henceforth as Marketing Cloud Personalization. Although it’s been two years since Salesforce first acquired Evergage and rebranded the tool, it’s always been pretty common to hear people say things like “Interaction Studio (formerly known as Evergage).” So […]

Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]

What do your customers crave from your brand? It’s simple – Personalization. The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences. One way you can demonstrate customer intimacy and personalization is with search. And not just your average […]

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]

An Exciting Opportunity to Hear from Women in Your Industry Earlier this year a Women in Digital Panel was hosted in honor of International Women’s Day. In this session, topics ranging from career paths to prioritizing the next wave of business strategies to leadership approaches in hybrid work environments were covered. With excitement, Kim Williams-Czopek, […]

The Different and Next Generations of Digital Consumers Rock n roll vs. big band, grunge vs. pop – these music styles divided generations. Perhaps an even greater generational divide has grown around technology. Technology has been called The Great Equalizer, but while technology is available to anyone, it clearly shows the divide between generations. Baby […]

In this episode, Kim talks with Katie King published author and CEO of AI in Business, who will convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind the curve. We’d love to get your feedback on a “white noise” word or topic you’d like […]

Our very own Kim Williams- Czopek (General Manager, Commerce) sat down with Gary Schoch, (VP of Global GTM Software Leader Consumer Experience Portfolio at HCL Software) and other panelists at the HCL Commerce Global Summit 2022 to discuss customer experience, data, and omnichannel. You can watch the full conversation here. Changes in Consumer Behavior and […]

As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product […]

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

My favorite feature of Sitecore XP is Progressive Profiling. You can setup models of visitor behavior, tag content and Sitecore will use math to determine which pattern of behavior they are most closely exhibiting. And that can be used to drive personalization, helping really model personas and journeys directly in Sitecore. Sitecore’s Demo sites usually […]

Financial Advice Isn’t Just For The Wealthy. Oftentimes, when we think of financial advisors, the upper class and those planning for retirement are first to come to mind. In fact, in a survey conducted by MagnifyMoney, 42% of respondents (notably, 48% of women and 35% of men surveyed) indicated they believe financial advisors are “only […]