Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]
Don’t Miss Perficient and Adobe’s Virtual Women in Digital Panel!
An Exciting Opportunity to Hear from Women in Your Industry Earlier this year a Women in Digital Panel was hosted in honor of International Women’s Day. In this session, topics ranging from career paths to prioritizing the next wave of business strategies to leadership approaches in hybrid work environments were covered. With excitement, Kim Williams-Czopek, […]
The Next Generation of Digital Consumers
The Different and Next Generations of Digital Consumers Rock n roll vs. big band, grunge vs. pop – these music styles divided generations. Perhaps an even greater generational divide has grown around technology. Technology has been called The Great Equalizer, but while technology is available to anyone, it clearly shows the divide between generations. Baby […]
[Podcast] What If Robots Really Did Run Your Business?
In this episode, Kim talks with Katie King published author and CEO of AI in Business, who will convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind the curve. We’d love to get your feedback on a “white noise” word or topic you’d like […]
Perficient’s Kim Williams- Czopek Discusses Omnichannel, CX, and Data at HCL Commerce Global Summit
Our very own Kim Williams- Czopek (General Manager, Commerce) sat down with Gary Schoch, (VP of Global GTM Software Leader Consumer Experience Portfolio at HCL Software) and other panelists at the HCL Commerce Global Summit 2022 to discuss customer experience, data, and omnichannel. You can watch the full conversation here. Changes in Consumer Behavior and […]
Why Site Search Improves Your Content & Commerce Approach
As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product […]
Why Digital Marketing Strongly Influences Your Content & Commerce Approach
Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]
Integrating Sitecore XP with Sitecore CDP and Personalize
My favorite feature of Sitecore XP is Progressive Profiling. You can setup models of visitor behavior, tag content and Sitecore will use math to determine which pattern of behavior they are most closely exhibiting. And that can be used to drive personalization, helping really model personas and journeys directly in Sitecore. Sitecore’s Demo sites usually […]
5 Considerations When Seeking a Financial Advisor
Financial Advice Isn’t Just For The Wealthy. Oftentimes, when we think of financial advisors, the upper class and those planning for retirement are first to come to mind. In fact, in a survey conducted by MagnifyMoney, 42% of respondents (notably, 48% of women and 35% of men surveyed) indicated they believe financial advisors are “only […]
Ready, Set, Go! The 3 Steps to Personalization in Healthcare
When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]
Adobe Highlights How Adobe Document Cloud Helps Transform Financial Institutions
Paperwork is an integral part of most processes in the financial services industry. However, in addition to draining precious natural resources, it significantly contributes to wasted time and lagged productivity within institutions. Given these pitfalls, innovators of the digital age have worked for years to redefine the concept of paperwork and disconnected electronic documents, converting […]
4 Great Shortcuts for Oracle Cloud HCM Compensation
Finding a new shortcut, such as DIY home projects or driving to a familiar location, is always helpful. Of course, it is nice to be more efficient at work; any tips can help improve your speed. Specifically, the Compensation module for Oracle Cloud HCM has many shortcuts to enhance the user experience. Unfortunately, we continue […]