Personalization

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

Paperwork is an integral part of most processes in the financial services industry. However, in addition to draining precious natural resources, it significantly contributes to wasted time and lagged productivity within institutions. Given these pitfalls, innovators of the digital age have worked for years to redefine the concept of paperwork and disconnected electronic documents, converting […]

Finding a new shortcut, such as DIY home projects or driving to a familiar location, is always helpful.  Of course, it is nice to be more efficient at work; any tips can help improve your speed. Specifically, the Compensation module for Oracle Cloud HCM has many shortcuts to enhance the user experience.  Unfortunately, we continue […]

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and […]

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

As the digital world becomes both more global and more local, it’s more common for organizations have customers, offices, and partners in every corner of the world. This means we need to deliver relevant, useful, exceptional digital experiences to every user, no matter where they live or language they speak. Undertaking a global multilingual website […]

The world and the digital experiences that connect us are more than words and images, zeroes and ones. They’re ideas. Values. Norms. Traditions. Expectations. And all of those have to be properly and appropriately represented by your team to your users. It only takes one jarring or culturally insensitive experience to give a customer the […]

Vocabulary is important when trying to understand a new product. Understanding Sitecore Personalize requires understanding its vocabulary. When you start digging in you’ll note that both “Web Experiences” and “Web Experiments” have both “Web” and “Full Stack” Options. While the big difference between “Experiences” and “Experiments” is the additional setup needed to properly evaluate the […]