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Personalization

Preview: Future Digital Finance 2023

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

Home Office Interior. 3d Render.

Home Office Setup

For quite some years, thanks to the availability of high-speed networks and hardware, common people are able to create a home office environment. People feel empowered to create, design, and share these Home Desk setups with the world.  As such, I have noticed the following patterns and tips among them. Types of Desks Traditional This […]

Contextual Commerce in Retail

From Static to Dynamic: The Shift Towards Contextual Commerce in Retail

Every year, new technology and trends emerge in the e-commerce industry. Chatbots, AI, and customer experience have all been hailed as game changers in recent years, with retailers keen to adopt them to improve their digital capabilities. Still, consumers face: Multiple navigation steps Too many products to browse Lengthier checkout process etc. However, what if […]

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Optimizely Data Platform: The Future of Customer Experience Management

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]

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Using Content Hub One to Drive Content in Sitecore Personalize

One of the biggest challenges for implementing personalization at scale is managing content. You not only need to come up with personalized content for each of the personalization scenarios you want to implement, but you need to manage the review and approval process as well as ensure you can distribute it properly across the channels […]

woman banking on laptop

5 Banking Trends We’re Forecasting for 2023

2023 has commenced, and rates are climbing, inflation is bubbling, and banking customers are continuing to demand hyper-personalized products and experiences from their institutions. Here are five banking trends we’re forecasting for the new year. 1. Banks are focused on efficiency initiatives to optimize their operations and lower costs. Three prominent areas where there is […]

Costumer Making Contactless Payment In Cafe With Embedded Finance

Getting Started On Embedded Finance

Many clients have been asking about embedded finance, and as every schoolteacher knows for every person who asks a question, there are at least 10 others who have a question but are afraid to ask it. For both the questioners and those afraid to question, we at Perficient thought we would provide some background on […]

Xm Cloud Screenshot

Personalization Capabilities of Sitecore XM Cloud

As organizations look toward their next Sitecore upgrade, many will be considering the implications of moving to XM Cloud. For their marketing teams, a big question is going to be how that will affect their personalization strategies. Will they have to invest in CDP and Personalize or will the embedded out of the box personalization […]

Shutterstock 294537464 Conversion Optimization

Conversion Rate Optimization (CRO) is the G.O.A.T.

Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors!  However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]

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5 Time Management Strategies to Implement as a Project Manager

 Time management is a crucial part of success as a project manager. When your role requires you to wear many hats, as project management does, it’s important to be deliberate with you how spend your time. Often it can take months (or years) of experimentation to develop the perfect time management system for your work […]

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Meet Marketing Cloud Personalization

With the Marketing Cloud Winter ’23 release, Salesforce officially rebranded their Interaction Studio tool (AGAIN) to be known henceforth as Marketing Cloud Personalization. Although it’s been two years since Salesforce first acquired Evergage and rebranded the tool, it’s always been pretty common to hear people say things like “Interaction Studio (formerly known as Evergage).” So […]

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4 Ways Financial Institutions Can Help Their Customers Navigate Inflation

Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]

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