Personalization

While it was once expected and acceptable for lenders to enforce standardized payment due dates and policies, COVID-19 brought the impracticality and ineffectiveness of a “one-size-fits-all” approach to credit and lending to light. Two-plus years later, banks and credit unions continue to feel the pressure to transform their credit and lending operations. And for good. […]

In our previous blogs, we’ve documented how insurance is a complicated product for the traditional commerce process. Let’s recap what we’ve covered: It’s a product mandated by the state, financial institutions, and professions for many parts of life – driving, homeownership, rental, professional liability, and others. But it’s not a product that most of us […]

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight.  With the rise in vaccination rates and a hopeful return […]

Many people have tried to sum up what “digital transformation” means. For the most part, it’s defined as using digital technologies to create or modify processes, culture, and customer experiences to be more effective and competitive. However, this definition doesn’t address how to measure the effectiveness of a business’ efforts to digitally transform itself, nor […]

If you only knew the power of the Dark Side mode… Ok, it might be a slightly altered quote from Darth Vader, but you get the point. Dark mode can be very powerful indeed for those who require it and those that it just makes viewing convenient. Let’s take a few minutes to talk about […]

You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]

Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]

Coveo announced its 2022 inductees for the Coveo MPV (Most Valuable Professionals) Program. 31 MVPs from across 22 companies were selected including four of Perficient’s search and content experts. The MVP program is a celebration of the success-drivers around Coveo’s ecosystem and recognizes individuals for their expertise and invaluable contribution to that ecosystem. So, What […]

In today’s highly competitive and unexpected market, it’s important for your company to invest in innovative practices and opportunities to not only rise above the competition, but to delight customers and create a business dynamic that positively impacts how your organization operates in the long run.   In my experience, I’ve seen companies with great employees and incredible ideas create a […]

Amid the disruption wrought by the Great Resignation (the informal name for the widespread trend of a significant number of workers leaving their jobs during COVID-19) and the chorus of companies yearning for “normalcy” to return, this change management professional would suggest “normal” was a trigger for the exodus, to begin with. In fact, forget […]

Perficient recently conducted a survey that asked executives from enterprise organizations about their current and future marketing technology (martech) investments and strategy. (See the findings from the full survey here.) The data revealed many insights into how companies pivoted over the last year in response to the pandemic and how they plan to change moving […]

Today’s customers and patients crave and expect both personalized and convenient shopping experiences. And when given those experiences, consumers tend to buy and be more loyal because there’s less friction in the buying journey. It’s a recipe for direct-to-consumer (DTC) business models to thrive… “Seven in 10 (69%) of Americans made at least one purchase […]