Personalization

With all the hype around artificial intelligence (AI), AI can feel complicated, distant, or foreign. But guess what? It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI. For the purposes of this article, […]

In the Art of War, Sun Tzu claimed “Tactics without strategy is the noise before defeat.” When it comes to personalization, all too often organizations employ tactics alone, despite a ton of effort being fed into strategic initiatives including customer journey mapping, persona development and user research. When it comes time to apply those strategic […]

Personalization has become a pivotal strategy for businesses aiming to enhance customer engagement, improve conversions, and boost overall customer satisfaction. However, creating effective decision models for personalization using Sitecore Personalize can be a daunting task, often requiring complex JavaScript code and technical expertise. That’s where our decision modelling tool comes in! We are excited to […]

In today’s business landscape, enterprises are constantly seeking ways to improve employee productivity, engagement, and well-being. Microsoft’s Viva Insights, an innovative workplace analytics solution, has emerged as a powerful tool to help organizations achieve these goals. By providing valuable data-driven insights, Viva Insights enables enterprises to make informed decisions that foster a more productive and […]

Effective and efficient employee communication is critical to the success of any organization. Microsoft Viva Connections, a part of the Microsoft Viva platform, has been making waves as a powerful tool for transforming the way companies interact with their employees. Let’s take a look into some key features of Viva Connections and discover how its […]

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, […]

Salesforce Connections 2023 promised new ways for businesses and individuals to better drive innovation, efficiency, and growth – it did not just meet these expectations but exceeded them! Other Perficient colleagues and I were proud to represent our strong Salesforce practice and were also prepared to take home loads of new information. Along with the […]

As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

For quite some years, thanks to the availability of high-speed networks and hardware, common people are able to create a home office environment. People feel empowered to create, design, and share these Home Desk setups with the world.  As such, I have noticed the following patterns and tips among them. Types of Desks Traditional This […]

Every year, new technology and trends emerge in the e-commerce industry. Chatbots, AI, and customer experience have all been hailed as game changers in recent years, with retailers keen to adopt them to improve their digital capabilities. Still, consumers face: Multiple navigation steps Too many products to browse Lengthier checkout process etc. However, what if […]