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Strategy and Transformation

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Integrating Digital Marketing Disciplines to Generate ROI: Achieving the “Full Voltron”

In the 80s, a cartoon called Voltron captured my imagination. It featured a team of five space explorers who each pilot their own robotic lion to fight the evil Zarkon and his cronies. They combine the lions to form the “Full Voltron” – a 328-foot super robot. In this case, the whole is much better […]

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Risk Myth Busters – Unlock the myths about Risk Management

Risk Myth Busters – Unlock the myths about Risk Management Myth 1: Risk management is waste of time and money: If the head of the house hadn’t thought about safeguarding the house, his house could be ransacked or collapsed. If the health patient hadn’t thought about health insurance, the patient could spend his life savings […]

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Journey through the mysteries and technology behind the Voice

I was attending a meeting as part of my daily office routine. One of my colleague’s voice was sounding very much like my colleague from previous organization. Only the voice was familiar, name was no way linking to the region where he belonged to and virtual meetings with no faces attached to it …it just […]

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[Podcast] What If You’re Thinking About Innovation All Wrong?  A Look Back On Season Three.

In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.  You’ll hear clips from:  Entrepreneur and star of TV’s “Shark […]

5 Takeaways From Our Webinar: The ROI on Transforming Credit and Lending Customer Outreach

With inflation at a 40-year high and the economic ramifications of the COVID-19 pandemic still looming, many people are falling into delinquency, making revamping outdated debt collection practices a higher priority for financial institutions than ever. In their recent webinar, The ROI on Transforming Credit and Lending Customer Outreach, Perficient’s Byron Gifford and Scott Albahary […]

Assured Managed Services Support

Could Managed Services Be the Strategic + Tactical Catalyst Your Life Sciences Teams Need?

Perficient’s life sciences industry experts have offered managed services for many years. I recently sat down with Vicky Green, a client executive who supports several life sciences accounts including pharmaceuticals, clinical research organizations, nutraceuticals, biomedical technologies, medical device, and biotechnology to get answers to some of the questions she receives from our customers. Vicky has […]

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Five Tips for Success for Entry Level IT Consultants

When first starting out your career as an IT consultant, it can prove quite overwhelming. The typical implementation stages for a traditional waterfall project are requirements gathering, solution design, build, user testing, and application deployment. For a project to be a success, not only does the lead consultant/solution architect have to understand the technical aspects […]

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Journey Science: Critical Tools for Understanding Your Customers

Journey Science is all about leveraging data to understand your customers and tailor their experience.  Experience Maps, Journey Maps, and Service Blueprints are all critical tools for Journey Science. But how do you determine which to use for your purpose? Here’s a quick rundown: Experience Maps are umbrellas that illustrate a broad human experience. They […]

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4 Takeaways From Our How Xcel Energy Built an Arc Flash Electrical Safety Program Webinar

When Perficient senior project manager Morgan McNeal was assigned to collaborate with Xcel Energy to create a plan to revamp their arc flash safety electrical program, she had no idea what she was getting herself into. But, three years and a withstanding partnership with Xcel Energy engineer Eduardo Ramirez Bettoni later, she is now an […]

Technology

Application Modernization Pillar #5: Custom Application Development

In this blog post, we will explore custom application development and its role in application modernization. Read about the first, second, third, and fourth pillars of application modernization. Custom Development within Application Modernization Businesses can no longer survive with generic digital offerings that simply mirror their competitors’. Escalating customer expectations and the rise of startups […]

Why and How Raising Digital Maturity is the Goal of Digital Transformation

Many people have tried to sum up what “digital transformation” means. For the most part, it’s defined as using digital technologies to create or modify processes, culture, and customer experiences to be more effective and competitive. However, this definition doesn’t address how to measure the effectiveness of a business’ efforts to digitally transform itself, nor […]

What Rises from the Ashes of 3rd Party Cookies

In 2020, Google broke digital marketing. Okay, broke is a tad dramatic. However, the news to purge 3rd party cookies did leave many digital marketers in shock. Soon after, Apple announced a shift to focus on protecting consumer privacy and eliminating IDFA and Safari’s use of cookies. The end felt near. Yet, the chaos brought […]

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