In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.
You’ll hear clips from:
- Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. What If Mark Cuban Joined The Podcast?
- Google’s Chief Measurement Strategist, Neil Hoyne, on changing the objectives you’re tracking with the data you already have. What If You Could Measure Everything That Matters? An Interview with Google’s Chief Measurement Strategist
- Microsoft’s Senior Director of Employee Experience, Chris Echelmeier, on how better employee experience leads to better customer experience. What If You Could Make Employee Experience Part Of Your Customer Experience? An Interview With Microsoft’s Senior Director of Employee Experience, Chris Echelmeier.
- Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” on the death of the brief and what fuels innovation today. What If The Key To Digital Success Is Getting Back To Basics? An Interview With Alan Hart, Creator and Host of “Marketing Today With Alan Hart”
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Meet the Hosts
Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.