Strategy and Transformation

Creating a culture of innovation is a fragile effort. It needs to be nurtured and encouraged. If your work culture doesn’t allow for creativity, your organization’s big ideas might pop like a broken lightbulb!

AEM has a vast infrastructure, and it requires time to hold expertise on it. Every expert was once a beginner, so you are never too late to start and have fun on AEM. In this blog, we will focus on the developers’ perspective of AEM and how one can start as an AEM developer. We […]

Patient centric operations are top-of-mind in healthcare organizations (HCOs). HCOs must prioritize, protect, and continuously improve the customer experience to achieve member satisfaction and retention. Our payer client believed they could achieve this necessary improvement by assessing contact center agent knowledge. So, we partnered with the payor to identify actionable ways to drive greater operational […]

Digital Transformation programs based on new Content Management Systems (Sitecore, Optimizely, Adobe, etc.) are expected to have an immediate impact on both strategic and tactical goals.  While the immediate impacts are the primary focus, the long-term plan is to enable the organization to: Improve customer conversions by improving one or more aspects of the sales […]

Jump to: Viva Engage Viva Goals Viva Sales Other Viva News Microsoft’s annual partner conference, Microsoft Inspire, wrapped up Wednesday, July 20, 2022. While still virtual, Microsoft CEO Satya Nadella kicked off his keynote by explicating the ‘digital imperative’ of infusing technology into all business processes. He implored partners to not just talk about digital […]

A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime […]

  SQL Server Reporting Services (SSRS) is a SQL Server subsystem that enables the creation of graphical, Mobile and printed reports using SQL Server and other data sources. It is part of Microsoft SQL Server Services suite. SQL Server is a relational database management system (RDBMS) that supports transaction processing, business intelligence and analytics applications. […]

Did you know that two-thirds of projects fail to meet their objectives, scope, timeline, and to deliver the desired ROI? This occurs due to a lack of technology and often a lack of proper adoption processes (Prosci, Best Practices in Change Management, 2018.) Organizational Change Management (OCM) makes all the difference in how companies embrace […]

Robotic Process Automation (RPA) Robotics is nothing but computers that imitate human actions. They introduce automation, which means tasks are done without human intervention. Some common RPA examples and use cases we encounter include automation of data entry, data extraction, and invoice processing. There are additional examples of RPA use cases automating tasks in different […]

Back in May, we wrote about how various factors were converging to put a world of hurt on auto lenders. Auto loan originations hit a record high during the pandemic, total outstanding debt grew, and constrained inventory and pent-up demand drove new and used car prices (and monthly payments) to record highs. We highlighted the […]

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

One of your main, if not the main, organizational goals is to engage with your customers and meet their buying needs and wants. A content and commerce approach can assist your business in this effort by helping you understand what it is you’d truly like to achieve for your company and customers and which internal […]