B2B

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Join us at Digital Commerce 360’s EnvisionB2B 2022

We are excited to announce that Karie Daudt, Director of Commerce Strategy, and Justin Racine, Director of Commerce Consulting, will speak at Digital Commerce 360’s EnvisionB2B in Chicago, Illinois. EnvisionB2B is an in-person conference that connects ecommerce experts and researchers to B2B professionals to help them build and maintain a digital B2B strategy that speaks to their […]

The Importance of Third-Party Integrations for Ecommerce Websites

When setting up an online store or marketplace, you must consider the complete business process system. You must determine which services your resource will use and examine third-party integration alternatives throughout the development stage. Please see below a list of integrations to add to a B2B marketplace website or any other ecommerce resource. Payment Integrations […]

Perficient Commerce Solutions Director Quoted in Forrester Report

Dedicated order management systems (OMS) provide incredible functionality when it comes to effectively managing orders within your organization, and as the market continues to evolve, the time has come for B2B companies to leverage an OMS to grow business functionality and elevate the customer experience. Ninad Manelkar, Director of Commerce Solutions at Perficient, was recently […]

Martech B2B Companies Evolve Featured Image

B2B Companies Evolve: Pivoting in the Time of COVID

Perficient recently conducted a survey that asked executives from enterprise organizations about their current and future marketing technology (martech) investments and strategy. (See the findings from the full survey here.) The data revealed many insights into how companies pivoted over the last year in response to the pandemic and how they plan to change moving […]

Support Link Promotion With the AddThis Social Media Tool for Your Znode B2B Ecommerce Platform

In my previous blog, How to Share Content by Implementing the AddThis Social Media Tool to Your Znode B2B Ecommerce Platform, we learned how to easily implement the AddThis social media tool to the share buttons in a Znode B2B Ecommerce platform. Now we’ll see how to add a link promotion by implementing the AddThis […]

An Ecommerce Feature That Could Protect Your Site Against the Delta Variant

Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]

Perficient Commerce Leaders to Present at Digital Commerce 360: B2B Ecommerce Sales & Expansion

We’re excited for our very own, Justin Racine, Director of Commerce, and Karie Daudt, Director of Commerce Strategy, to present at Digital Commerce 360’s Fast-Tracking B2B Ecommerce Sales & Expansion, the second of three B2B events premiering on Thursday, August 12, 2021. This live-streamed session will present research from various thought leaders and commerce experts […]

Smiling Senior Worker In Uniform And With Yellow Helmet On Head Holding Tablet And Looking At Camera While Standing In Storage.

How to Modernize Your B2B/EDI Management Platform with Boomi

EDI remains an indispensable technology that has evolved gradually over the last 50 years, but many EDI products are showing their age. EDI is at the heart of business transactions between corporations and their business partners, however, businesses have changed drastically since the EDI standard got its start in the military in the late 1940s. […]

Shoe closet

How to Easily Spring Clean Your Marketing Database

Let’s give Carrie Bradshaw some credit – at least she knew how to organize her shoes properly. Each pair stacked neatly in its’ own cubby and separated from the other pairs by color, size, and season. Don’t we wish we could all be that organized with our shoes, much less our marketing databases right?! What […]

Adam Dalton Bw

New Salesforce and MuleSoft Alliance Manager: Adam D’Alton

We are excited to welcome Adam D’Alton to Perficient as the Salesforce and MuleSoft Alliance Manager! The Alliance Manager role is a leadership position focused on the stewardship of our Salesforce and MuleSoft partnerships. Adam joins our team with prior experience supporting the Salesforce ecosystem in sales, consulting, marketing, and alliances roles. He is excited […]

Adobe Summit 2021

2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

Watercolor of human brain

Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

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