In the first blog in this series, Getting Started On Embedded Finance, we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to […]
B2B
Maximizing Build Monitoring with Optimizely B2B Commerce Cloud: A Look at Two Powerful Approaches
Have you ever found yourself in the following situations: When you pushed your Extension changes in the Sandbox branch and wondering whether your build was deployed on Sandbox, Whether TeamCity picked up the right change-sets from the last build you pushed on the Sandbox branch, What happens when multiple team members pushed extension DLLs in […]
Does Headless Commerce Belong in Your Technology Stack?
Justin Racine, Director of Commerce Strategy, recently published his article, Does headless commerce have a home in your B2B ecommerce?, in Digital Commerce 360’s blog. Racine discusses how headless commerce can provide an intuitive B2B commerce experience for your customers and their consistently changing expectations. Headless Commerce is good for Commerce, but is it For […]
Upcoming Webinar: Getting Into Marketplaces
B2B or B2B2C marketplaces are sophisticated sales channels. Do you know what you need to provide to succeed? On October 5th at 9:00 am EST Perficient’s very own Karie Daudt will co-present a free webinar that will help you get it right the first time and drive revenue growth! Marketplaces help you: Increase site traffic […]
Cool Things You Can Do with Marketo’s REST API
Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]
Perficient and HCL Software Discuss the Emerging Growth of AI in B2B Ecommerce
Perficient and HCL Software recently hosted a webinar with DC360 about the growth of artificial intelligence (AI) in B2B Ecommerce. In the panel, Mike Rabbior, Principal and Chief Strategist for Commerce at Perficient, and Paul Pisecco, Go-to-Market Leader: CX, Data Platforms & AI at HCL Software, focused on how AI can help B2B Ecommerce businesses […]
Join us at Digital Commerce 360’s EnvisionB2B 2022
We are excited to announce that Karie Daudt, Director of Commerce Strategy, and Justin Racine, Director of Commerce Consulting, will speak at Digital Commerce 360’s EnvisionB2B in Chicago, Illinois. EnvisionB2B is an in-person conference that connects ecommerce experts and researchers to B2B professionals to help them build and maintain a digital B2B strategy that speaks to their […]
The Importance of Third-Party Integrations for Ecommerce Websites
When setting up an online store or marketplace, you must consider the complete business process system. You must determine which services your resource will use and examine third-party integration alternatives throughout the development stage. Please see below a list of integrations to add to a B2B marketplace website or any other ecommerce resource. Payment Integrations […]
Perficient Commerce Solutions Director Quoted in Forrester Report
Dedicated order management systems (OMS) provide incredible functionality when it comes to effectively managing orders within your organization, and as the market continues to evolve, the time has come for B2B companies to leverage an OMS to grow business functionality and elevate the customer experience. Ninad Manelkar, Director of Commerce Solutions at Perficient, was recently […]
B2B Companies Evolve: Pivoting in the Time of COVID
Perficient recently conducted a survey that asked executives from enterprise organizations about their current and future marketing technology (martech) investments and strategy. (See the findings from the full survey here.) The data revealed many insights into how companies pivoted over the last year in response to the pandemic and how they plan to change moving […]
Support Link Promotion With the AddThis Social Media Tool for Your Znode B2B Ecommerce Platform
In my previous blog, How to Share Content by Implementing the AddThis Social Media Tool to Your Znode B2B Ecommerce Platform, we learned how to easily implement the AddThis social media tool to the share buttons in a Znode B2B Ecommerce platform. Now we’ll see how to add a link promotion by implementing the AddThis […]
An Ecommerce Feature That Could Protect Your Site Against the Delta Variant
Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]