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Back-End Development

How to Implement in Sitecore

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In this blog, we will be discussing, the role of in SEO, and how to implement in Sitecore.

What is

  • is a universal way to describe web pages with structured data.
  • Search engines use this information to enrich the user experience on their search results and generate rich snippets.
  • Structured data can impact Organic impressions, CTR, and keyword ranking.

Benefits of using

  1. It can improve organic click-through rates
    • is not a ranking signal, but it has a record of improving click-through rates as it makes search listings better looking and granular.
    • Higher CTR means more page clicks and more people will likely see your content.
  2. A large pool of extensive rich snippets
    • Structured data using schema markups makes the website more engaging in search results through snippets and images.
  3. Helps in SEO and Keywords ranking
    • Pages with structured data improve CTR as compared to Pages without markup
    •  Increased traffic can indirectly enhance the page position
    •  Hence the traffic will be increased as well
  4. Educate search engines about your content
    • markup educates web crawlers about crucial information on your pages
    • With a better understanding of the content, the results get improved automatically, and you get a higher rank in search results

In the coming example, I will be sharing how we will add the for site pages


  • Sitecore 9.1 and above
  • SXA

Steps to add the markup in Sitecore Site

  1. Navigate to /sitecore/content/Tenant/Site/Settings/HTML Snippets/HTML Snippet and paste the following code in the HTML field
    <script type="application/ld+json">
    "@context": "",
    "@type": "WebSite",
    "@id": "site-hostname/#website",
    "name": "site-name",
    "url": "https://site-hostname",
    "potentialAction": {
    "@type": "SearchAction",
    "target": "site-hostname/search?query={search_term_string}",
    "query-input": "required name=search_term_string"

    Mine looks like this:


  2. Now preview any page and look for <head> tag in DOMThe schema markup will show up and should look like thisFinaloutput

In the above example, we have used the implementation for Sitecore pages. Like this, can be implemented for components like Breadcrumb, Accordions, and Detail pages.

In the next blog, we will discuss these components in depth.

Thanks, and Stay Tuned.

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Niranjan Sadhu

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