Content Authoring

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Kaizen Evolution of Your Healthcare Website

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

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Content Creation Tips for Healthcare Marketers

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

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Build Winning Healthcare Site Experiences + Keep Internal Stakeholders Happy

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

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Sitecore Branch Templates for Content Authors

Branch Templates have been around in Sitecore for several versions (officially called Branch Templates since Sitecore 6, I believe). And even looking at Sitecore Branch Template documentation, you will notice that it is specifically set under the Developer section. However, in my experience and once development creates the page template, a content author is completely […]

AEM Content Services: Using Sling and Node APIs to Provide Asset collections – Part 2

In part 1 of this series, I discussed a method for getting AEM Asset Collection items into the JSON representation of a page. This uses the Sling model + HTL component pattern to obtain the collection items and display their values in the JSON, based on asset type. Specifically, the Sling model enables the JSON […]

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Tips to Map Healthcare Audiences: Scenarios and Journeys

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

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Beyond Embed Component: Integrate Web Code Editor

After the introduction of AEM Core Components, custom component development has been drastically changed. In some use cases, there is zero customization and core components can be directly used for authoring. Even in those situations, the custom component is needed. It can be quickly built by extending the existing core components. Thus, the development cost […]

AEM Content Services: Using Sling and Node APIs to Provide Asset collections – Part 1

AEM is a proven framework for application delivery. Intuitive authoring features and HTL (formerly Sightly) driven content views make it easy to put together pages served from an AEM environment. The standard component strategy is great, but AEM offers more flexibility in how you use authored content. AEM Content Services allows authored content to be […]

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How To Create Useful Training And Reference Materials For New Hires

In this blog post, I’m going to walk you through the mindset and method of creating beneficial training and reference materials for new resources…even if you’re new, too! There have been multiple instances in my career where I’ve been tasked with creating training, reference, and promotional materials for others. Depending on the situation, the audience […]

Resources

Understanding AEM Resources In 10 Minutes

One of the strong features of Adobe Experience Manager (AEM) is creating UI content using the content authoring capability with Core Components.  As contents are created, they are stored in a Jackrabbit Oak repository as resources, which is then fetched and rendered as HTML content.  When out-of-the-box content authoring components do not suit the needs […]

VIDEO: Sitecore Content Hub CMP Walkthrough

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

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How to Create a Custom Dropdown Field in Sitecore

Sometimes the out of the box dropdown field types in Sitecore do not provide the functionality you need. Maybe you want to pull options from an external data source. Perhaps you want to alter how options appear to the Content Author but store a different value as the raw value. You may even want to […]

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