Digital Marketing

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]

Let’s examine a few of the current technologies and digital trends shaping our world in the near future. This is the second blog in a series I’ve written about digital trends. I’ve previously discussed how different generations use technology. Wearables Wearables such as watches and fitness bands have become more useful with time and consistently […]

In this blog, we will show a GIF as a report page tooltip when hovering over a visual. This cool technique allows you to display instructional GIFs or videos for our end users. Steps for Creating GIFs: App to record gifs Adding gifs to Power BI Adding Tooltip Integrating with button App to Record GIFs: […]

Experience Makers Live 2022 Whether you are embarking on your digital journey, are ready to elevate your craft at an enterprise level or are further educating yourself on the future of digital customer experiences, the Adobe Experience Makers 2022 track has something for you. This year our own Zach Fischer, Perficient Senior Solution Architect, was […]

Today consumers expect all their products and data to be delivered as quickly as possible. Instagram, Facebook and all other social media platforms know that they only have a few seconds to capture the user’s attention before they scroll on to the next post. Websites are all competing to keep the users engaged and even […]

If you’ve ever worked with Sitecore, you know that it comes with a Media Library for storing images for display on the website and other files for download. Images get stored in SQL database in their binary form which can take up a lot of storage space over time. Storing images in the database means […]

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

How to Setup an Effective LinkedIn Profile I will cover all sections to make a strong & complete LinkedIn profile in points. 1. Background picture / Cover Photo I usually keep background photos of the current tool I am working on or the company I work for. Either work!! 2. Display Picture Keep basic image […]

Introduction to AEM Adobe Experience Manager is a content management system tool developed by Adobe. A content management system tool is used for website authoring, collaboration, and administration which ultimately helps to create, edit and publish the content. Using the AEM tool, creating websites, mobile apps, or forms is simple. AEM is a business content […]

If anyone of you is starting their journey in Sitecore as a content author, then this blog will provide you a very basic ‘How to…’ guide and you’ll be able to author content in Sitecore (Version – 9). Content author are just the Sitecore users who manage content in Sitecore. Users can create pages, add […]

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Building a Foundation: Knowing Your Customers & Business Goals   Knowing Your Customers The foundation for building a great customer experience across all your channels is the ability to walk in your customers’ shoes. Understand their demands and challenges. A few questions you may ask: What are the key stages of your customer journey? What […]