Exciting news was announced during PegaWorld’s iNspire event on May 4, 2021. Pega and Adobe are joining forces to provide an end-to-end customer-centric journey. Leveraging Pega’s Customer Decision Hub (CDH) and Next Best Action Advisor—adaptive and predictive models can be used with Adobe customer applications to provide the most relevant offers or recommendations to customers. […]
Customer Experience + Design
Health and Wellness Ecommerce Will Become the Proactive Choice for Consumers
People wanting to be and feel healthy isn’t anything new, but with all that’s happened over the last year with COVID-19, consumers have an increased focus on health and wellness. A recent survey estimates the global wellness market at more than $1.5 trillion with an annual growth of 5-10%. Quite the healthy outlook if you […]
Healthcare Price Transparency: Why Clear Costs Can Drive Brand Loyalty
On Jan. 1, 2021, new guidelines from the Centers for Medicare & Medicaid Services went into effect requiring hospitals that operate in the United States to provide “clear, accessible pricing information” online for the services they provide. Hospitals have a choice in how they provide this information, and the experience varies widely from hospital to […]
The Necessity of Agile Framework for Your Digital Transformation
A digital transformation is a process in which technology is used to completely change your business rather than focusing on a single IT project or a single area. Digital transformation means a series of projects that change every aspect of an organization and modernizes it with the latest technology. To see substantial changes, your business’ […]
Business Automation to Unlock Data
According to a 2020 Forrester study, 1.4 days are lost per week due to information workers creating, reading, or searching for information related to their job. The speed at which data is being created and received is simply outpacing the ability to access, process and act on it. And even if your organization has digitized […]
A Rock-Solid Implementation Team: Perficient Named by Client for IBM Implementation
We are excited to announce that one of our clients, Sally Beauty Holdings, credited us for our work to implement commerce solutions to build an omnichannel experience for their customers. How We Made a Difference With the pandemic sending in-store shopping to a grinding halt, Sally Beauty was faced with a surge in demand, with […]
Successful Project Management Communication during the Pandemic
The Covid Pandemic of 2020 and 2021 have been disruptive and challenging in all aspects of our lives, personal and professional. However, life, and work, go on. Although it may not be business as usual, in many cases we are all expected to continue as if it is, well, business as usual! There are three […]
Adobe Summit 2021: The Digital Experience Conference for Everyone
If you’ve never attended Adobe Summit, you’re in luck this year. The conference is typically held in Las Vegas, requiring travel, a pass, and a significant time commitment. However, this year’s conference is virtual – and free – for all to attend. Adobe didn’t exactly skimp on sessions either. There are more than 400 to choose […]
Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264
As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]
The Return of Direct-to-Consumer Part 2: Who is Getting DTC Right in 2021?
In Part 1 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021 and how the definition and opportunities have evolved. In Part 2 of this series I will provide examples of DTC brands that have embraced experience-driven commerce and are winning big because of it, and those that aren’t quite […]
6 Steps to Successful Virtual Health CX Strategy Beyond COVID-19
Before the COVID-19 pandemic hit, virtual medicine was growing in the United States. Telemedicine was expected to grow at more than 15% annually through 2025. Approximately 22% of physicians had used telehealth to see patients, and over 50% expressed willingness to adopt it in the next few years. Patients also pushed for improved access to […]
Optimizely/Episerver DXP Deployment API – Smooth Deployment Public Release
In my previous posts, we went over the deployment process in the Optimizely/Episerver DXP environment. The first and the second post of the Deployment API series went through the original methods that allow for deployment into the DXP environment. Smooth Deploy is a feature that I have been looking forward to for a long time now. It […]