Digital Experience

In my post from August, we learned how to effectively include stop, pause, hide, or volume changing controls into your video content to ensure the content is accessible to all users. Now we’ll learn a little more about the value of including captions for both pre-recorded and live videos, as well as the option to […]

We’ve been looking at The Web Content Accessibility Guidelines (WCAG) 2.2 Guidelines for several weeks, and we’re now rounding out this series by taking a close look at 5 of 9 WCAG 2.2 A, AA, and AAA Success Criteria. If you haven’t been following this series, the W3C released a working draft of WCAG 2.2 […]

Data plays an essential role in today’s digital economy and keeping up with modern data management processes is key to staying competitive. In fact, enterprises with advanced data practices are more productive, innovate faster, are able to enter new markets quickly, and are more likely to be directly monetizing their data compared to their less-mature […]

We’ve all been spoiled by how easy Amazon and other leading e-commerce leaders have made it for us to find related items when we browse their websites. If I’m searching for a pair of shoes or a blender but not finding the exact item I want, I can often find related items that the site […]

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

Ah, product groups and families. There is a great debate (at least in my mind) around how to handle product families and their product children, specifically within your ecommerce platform. I’ve seen it handled two different ways, and while there aren’t any “right” answers, there are some considerations when potentially bundling items on your ecommerce […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

While everyone knows that companies were moving at a rapid pace to enable commerce solutions in recent years, no one could have expected the dramatic impact the global pandemic has had on businesses in the last 18 months. Businesses were quickly forced to re-think priorities for online commerce and digital enablement and were required to pivot to new channels much faster than anticipated.    Manufacturers and […]

Planning a trip to another country typically requires a checklist of items, such as having a working cell service to make local calls and cash on hand (in local currency). These tasks ensure we can be self-sufficient when doing things such as calling a cab, buying a snack, contacting family or friends, and more. This […]

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

In my previous post, we discuss three reasons why incorporating accessible video into your marketing strategy is good for your business. Now I want to do a deeper diver into some of the main ways you can create an accessible video. Let’s start with including controls to stop, pause, hide, or change the volume of […]

With this solution, if you use the query string to push you to your slot, you can use your bindings for your live domain to view any of your multiple sites from your single instance. So….What is a Bookmarklet? A Bookmarklet is simply a bookmark that has JavaScript in it. For instance, in the most […]