Manufacturing

Today buyers are seeking out their own information – and not just from your company. Online research. Peer reviews and ratings. Independent sources. There’s a long list, and sales teams are getting pushed further and further down the purchasing path. Then vs. Now: The Purchasing Evolution Past Present Newspaper Online Research Magazines CPQ Generic direct […]

Want to be more effective with lead routing? Before we dive in, let’s define a couple things so we’re all starting from the same page. You are: a company that sells products through indirect sales channels (i.e., territory managers, dealerships or partners). You want: a specific partner to be assigned to specific QUALIFIED leads to manage, nurture […]

A manufacturing revolution is here. It’s disrupting the value chain, from product innovation to customer loyalty. And many are calling it the next Industrial Revolution – one filled with not just technology, but with smarter technology. There’s no doubt: B2B or B2C, the way customers buy has fundamentally changed. And go-to-market strategies need to keep up. You […]

Let’s start by painting a picture. You’re working for a manufacturing company, building some cool stuff that people love. That’s awesome! However, as you grow, it starts to become increasingly difficult to maintain data integrity across your organization. Different departments use different systems to work with the same or similar information. You may even have […]

Becoming customer-driven isn’t easy, especially in manufacturing. Marketing teams must define new processes. Learn new technology. Even rethink their roles. While there are several challenges on the horizon, these are at the top of the list: 1. Develop personalized experiences. You only have seconds to capture a customer’s attention. Personalization can do it, when it’s […]

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The future of manufacturing is here, and the rules are changing fast. Traditional advantages are changing, forcing companies to find new ways to drive revenue, improve productivity and maintain an edge over the competition. But the ones who succeed will have one simple thing in common at the heart of every strategy: the customer. (If […]

Here’s what you need to know: 1. Focus on Through-Channel Marketing It’s a simple truth: if sales are your top priority, strengthening your partner channels should be, too. What It Means to You To set their partners up for success, manufacturers across the industry are beginning to: Shift from portals to collaborative communities, creating a […]

Want to increase your lead generation and revenue? Or drive engagement with your partner channels? You’ve got a tough job. But whether you want to get more out of your PRM or you’ve outgrown your current tools, this is the perfect place to start. Watch the Webcast Explore trends in the manufacturing industry and key […]

Join us at the 2016 IndustryWeek Manufacturing & Technology Conference & Expo as Abbvie, Perficient and IBM discuss “The Impact of Analytics on Asset Reliability and Process Quality”. Asset-intensive industries have been connecting assets to dashboards for decades. The “Internet of Things” (IOT) has significantly changed the way these connections are made. Lower costs of […]