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The Strategy Imperative; A Q&A With Our Commerce Chief Strategist

Perficient’s new Chief Strategist program is a way for our leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition. Mike Rabbior, our Commerce Chief Strategist, recently shared his thoughts on the new program, as well as perspectives on digital commerce he has gained over his 20-year career in the field. 
Among these insights, Mike shared the extreme importance of developing eCommerce initiatives around a sound digital strategy.

“Consider the way digital commerce has evolved from a little niche thing in the late ‘90s and early 2000s to the Amazon behemoth it is today. Digital business is the way of the present and the way of the future. Any business that isn’t living and breathing this kind of commerce environment and how fast it evolves is really overwhelmed. The changes they make, or the strategies they execute are fundamental to their success or failure.”

He went on to point out that this rapidly changing digital landscape is not going to get less competitive over time. It’s only going to get more competitive, and both B2C- and B2B-focused companies that are unable to evolve with their customers’ changing expectations are not going to survive.

“Businesses that are risk-averse or hesitant to change need someone like a Chief Strategy Officer – someone who’s going to make sure the company remains agile and will seize opportunities to stay competitive.”

For tips on how your company can develop a sound eCommerce strategy, including the top three questions that should inform your strategy, read the complete interview with Mike.
To learn more about our Chief Strategists, visit

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