B2B

We are excited to welcome Adam D’Alton to Perficient as the Salesforce and MuleSoft Alliance Manager! The Alliance Manager role is a leadership position focused on the stewardship of our Salesforce and MuleSoft partnerships. Adam joins our team with prior experience supporting the Salesforce ecosystem in sales, consulting, marketing, and alliances roles. He is excited […]

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

EDI remains an indispensable technology that has evolved gradually over the last 50 years, but many EDI products are showing their age. EDI is at the heart of business transactions between corporations and their business partners, however, businesses have changed drastically since the EDI standard got its start in the military in the late 1940s. […]

Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]

Ecommerce sales have consistently seen growth in the last few years. This has been especially true during this past year of unprecedented times. Businesses had to quickly adapt to enabling online stores and driving more sales online.  The assessment is that the pandemic accelerated the ecommerce growth in the US by nearly 2 years. This […]

Doing business on B2B marketplaces has become increasingly popular for both buyers and sellers. B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Mike Rabbior, Perficient’s Principal and Commerce […]

Partnering with a commerce solution provider that can transform B2B and B2C digital omnichannel experiences is paramount in today’s digital world. Businesses need a full suite of expertise and assets to compete and provide seamless commerce experiences that delight consumers. Forrester canvased 35 commerce service providers to help shape the shortlists of digital decision-makers and […]

In these unprecedented times, B2B buyers want to be sure they are staying budget-conscious and aware of all the ways to get a better price on their orders. Companies need to adapt from outdated quoting methods such as in-person, door to door, and over the phone, and transition to sophisticated digital quoting and checkout. Implementing […]

An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]

I recently enjoyed hosting a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies.  The topic was, “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?” As many know, Digital Transformation has been a hot topic in manufacturing for years. Most manufacturers had it in their […]

Product Information Management (PIM) and commerce go hand-in-hand, and inRiver is the common factor that helps simplify product information for both B2B and B2C shopping channels. Not only has our partnership with inRiver brought us several platform integrations, years of strategic guidance, and a multitude of services, but it has also enabled us to create […]