Posts Tagged ‘Digital Experience’

This is the first in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of empathy: revealing how users think, perceive, and interact with digital products and how those product experiences help make their lives easier. The history of […]

The mobile TV platform seemed to have it all. Why did it lose everything? Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. In its brief run, Quibi burned through $1.7 billion of investor goodwill, flubbed a turn on the Super Bowl ad stage and […]

It’s hard to believe that the 2020 holiday shopping season is almost upon us, and it’s likely to be unlike any other holiday season we’ve seen to date. It goes without saying that this year will be different in the midst of the COVID-19 crisis, and you already know the impact the pandemic has had […]

Having a digital experience platform (DXP) that’s just “good enough” doesn’t cut it anymore. Whether you’re responding to shifts in the economy, society, or just customer preference, being able to deliver a robust omnichannel commerce experience is now the cost of doing business. Perficient and Episerver partnered with IDC, a leading industry research organization to […]

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]

On Monday, December 16, 2019, Insite Software was acquired by Episerver. This acquisition provides significant opportunities for both organizations. Episerver is known for its digital experience, personalization, and marketing automation capabilities. However, Episerver’s digital commerce product has been listed just outside the leaders in the eyes of analysts and the market. Episerver also has limited […]

Lynn is one of those captivating people who embraces life with full enthusiasm and determination to conquer every challenge head-on. At Perficient, this powerhouse found a place she’s proud to call home. “When you look at the names on our clientele list — I mean, all of the names — they’re recognized brands that anybody […]

What are the symptoms of tennis elbow? Where’s the nearest urgent care clinic? Who’s the best dermatologist in town? Is she in network? Why am I winded after a short walk? What will an X-ray cost me? How do I pay my bill? Consumers approach healthcare from multiple angles, which drives the need for delivering […]

In this final post of the Find a Doctor blog series, I will be sharing best practices to ensure your organization’s Find a Doctor tool is easily found by consumers, physicians, and academics. In previous posts we have uncovered the challenges users typically face with these tools, best practice on the type of content to […]

This is the third post in the Find a Doctor blog series, I hope you’ve found the previous posts insightful in identifying Find a Doctor content to include within your organization’s tool to assist conversion. I look forward to sharing best practices regarding search and filtering capabilities to enhance the Find a Doctor user experience. […]

Find a Doctor tools are commonly used by consumers, physicians, and academics across healthcare provider and payer websites. As a key part of a conversion funnel they assist with patient acquisition and retention, and therefore remain a high priority for every healthcare website. Despite this high prioritization, many healthcare providers and payers are still getting […]

We frequently see a consistent pattern with the challenges many healthcare providers and payers face which prevents them from implementing a first-class Find a Doctor (FAD) digital experience. These typically fall into the below groups: Displaying lengthy bulleted lists of information that are not essential to the decision-making process which results in difficult to read […]