Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast. In his article, Delivering at the Speed of the Customer, Brian shares his insights on developing technology-based experiences at the speed customers expect in a digital first world.
In his article, he references the popular “building a house” analogy, where the design process is very sequential. Tasks must be completed in a certain order, starting with the foundation. Developing technology-based experiences requires a different approach.
In the digital world, we’re not building houses, we’re developing technology-based experiences. We are not limited to the constraints of the physical world, so why would we follow the same methodology? The dynamic nature of digital technology gives us the power to adapt. And with constantly changing customer expectations, we NEED to adapt.
SoDA is an extremely selective association of respected digital agency leaders and technology disruptors. The SoDA Report is its regular publication that brings together research, thought leadership and case studies from some of the world’s leading digital agencies and technology innovators.