Customer Experience

The Evolution of Digital Design: Why Good Design is More Than Good Aesthetics

Digital design as we know it today is still a relatively new concept. It’s so new that only 22% of 557 organizations surveyed had the design operations to implement the design at scale in 2020, a surprisingly low number when considering the few organizations that tapped into the design for more than just the looks were able to outperform the S&P by 228% over a […]

How Hospitals and Health Systems Can Leverage Ecommerce to Reduce Hospital Readmissions

A big challenge that hospitals and health systems face revolves around patients being discharged, then re-admitted in short order after they arrive home. This is problematic for a few reasons. Most obviously, patient health and wellness are always a top priority for hospitals and health systems, so when a patient is discharged and they have […]

Perficient and Non-Profit Client Take Home Horizon Interactive Award

We’re excited to announce that the work for our client, a private nonprofit, won a silver award at the 2020 Horizon Interactive Award competition. This competition recognizes the best websites, videos, online advertising, print media, and mobile applications from around the world. The competition’s panel of judges includes diverse industry professionals with multimedia, graphic design, marketing, and advertising backgrounds.   Awarding Some of the Best Work  We […]

Tara Becker and David Allen, Perficient healthcare experts

Healthcare PowerByte: Virtual Health – Creating Easy, Seamless, Loyalty-Building Experiences

The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. Virtual health experiences stand to be a differentiator for healthcare organizations. After all, consumers prefer encounters where they […]

Zero Based Budgeting with OneStream

Perficient Releases Exciting Product Information Management (PIM) News

Our product information management (PIM) experts at Perficient are dedicated to enhancing your commerce strategy by leveraging your data to produce quality product content for your users. To continuously deliver on this promise, we’re excited to announce not one, but two resources to assist your PIM strategy, our State of Product Information Analysis Assessment, and […]

Why Color Contrast is a Top Priority in Accessible Design

Does your website have the proper contrast ratio? The contrast ratio is the property of a web display and the ratio of the luminance of the brightest shade to the darkest shade that the system produces. A high contrast ratio is desired, and having the proper contrast ratio for all users, including those with disabilities, […]

The Importance of Interacting with the Web by Keyboard or Screen Reader

Keyboards and screen readers are both useful and robust forms of technology used to navigate webpages and apps, giving web users the capability to navigate digital experiences and interact with content that would otherwise be inaccessible to them. Keyboard and Screen Readers – Not All Users Are the Same It’s often assumed that web users […]

The Powerful Link Between Accessibility, SEO, and Google

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

The Importance of PIM in Digital Commerce

Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]

inRiver’s AI Improves Product Content Performance, Supports Digital Shelf, and Drives Sales

Once again inRiver is changing the product information management (PIM) platform landscape! Known for having one of the best user interfaces (UI), inRiver PIM helps product managers and merchandisers to enrich product data so that they can sell more products effectively via multiple channels. What’s New with inRiver? The short answer to this is “a […]

Virtual Health

The Journey to Seamless, Consistent Virtual Health Experiences [On-Demand Webinar]

The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. In a recent webinar, healthcare technology and experience experts David Allen and Tara Becker discussed ways to seamlessly […]

Direct to Consumer - mobile first

The Return of Direct-to-Consumer Part 4: Capabilities & Considerations for a DTC Model

In Part 1,  and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021,  how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world.  In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]

Load More