Customer Experience

Heres-Why-the-Mobile-Revolution-is-still-Unfolding

Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263

We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]

Watercolor of human brain

Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

POUR: Designing for Accessibility with Robustness in Mind

We’ve come to the final post in this series on the W3C’s Principles “POUR,” designing and coding for the “Robust” principle. In the context of technology, a solution is robust when it comes with a wide range of capabilities, or is able to deal with many different situations. Robust solutions should be navigable and usable […]

Leading The Planning Process

Two Commerce Tips to Kick Off Your Q2 The Right Way

Well, we made it – Q2 is here and if you’re reading this article, that means you likely work in the ecommerce space and Q1 went from zero to one hundred real quick. When 2021 kicked off, customers and society as a whole hit the ground running as we slowly but surely start to move […]

POUR: Designing for Accessibility With Understandable in Mind

The W3C organization developed four core principles to help designers and developers ensure websites, mobile apps, and all interactive media would be perceivable, operable, understandable, and robust (POUR) to as many digital users as possible. These four principles are as relevant today as they were when Tim Berners-Lee founded the W3C in 1994. In an […]

POUR: Designing for Accessibility With Operable in Mind

“POUR” has become mainstream lingo for the four main principles (Perceivable, Operable, Understand, and Robust) of web accessibility. These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO, and content specialists to create accessible experiences. These guidelines were created so that digital consumers using […]

Innovative: The Business Value of Experience Design (Part 5 of 8)

This is the fifth in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of innovation: Bringing diverse and fresh ideas and perspectives to help the organization think differently, differentiate and future-proof its investments. Sometimes you need to build […]

Why Commerce Should be the Key to Your Digital Transformation

The customer is your business’ number one priority because they are your main source of revenue and drive you to the next step in your success. Customer expectations are frequently changing and more customers are relying on digital processes for their commerce efforts due to their fluidity. Businesses must digitally transform to keep up with […]

Forrester Now Tech: AI Consultancies Report

Hacking Human Nature: Behavioral Economics and Sitecore Strategy

Why Understanding and Accommodating Human Behavior Can Lead to Outstanding Digital Experiences When I first started working on website projects on the Sitecore platform, it felt like every other day I was discovering a new capability. I don’t know how many times in the first few months I thought to myself, “Cool! We can do […]

Black Car

Rev up Your Digital Game in the Automotive Industry for a Post-COVID-19 World

Covid-19 transformed customer expectations and forced businesses to pivot and renovate their digital landscapes. The goal: offer customers a smooth digital experience. According to Forbes and Twilio: Covid-19 sped up digital transformations by six years 97% of executives say the pandemic sped up their digital transformation 95% of executives say they’re looking for new ways […]

Becker's Healthcare Podcast Revenue Resilience

[Podcast] Revenue Resilience on Becker’s Healthcare Podcast

In a recent episode of Becker’s Healthcare Podcast, Paul Griffiths, General Manager of Digital Health Solutions, joins Brian Zimmerman, Custom Content Editor with Becker’s Hospital Review. Gain insights on: Why placing an emphasis on revenue recovery is often shortsighted Who owns the patient experience in a health system Why cross-functional perspectives have become more important […]

Why You Should Include Success Measurement Metrics and Systems in UX Design

A functional, seamless user experience is critical for businesses operating in digital spaces. Applying this concept to website design plays an important role in whether the website’s visitors can accomplish what they came for. An iterative design methodology is a great framework to introduce refined designs continuously, and although those designs may look great, how […]

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