Customer Experience

Healthcare Consumer - patient experience

Consumer-centric Digital Experience in Healthcare

“Consumer-centric experience” has become a buzzword in healthcare circles. In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. The problem […]

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Does Your Holiday Readiness Plan Assume Shipping Delays?

It’s been well-publicized that the major shipping carriers will be overloaded and overwhelmed this holiday season, with existing delays getting worse.  The end result will be unhappy customers likely looking to brands to make appeasements.  Pre-pandemic, customers hesitated to place orders if 2-day shipping wasn’t an option. While customer patience around shipping has increased a […]

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Handshake Powers Elasticpath Intelligent Search

Elasticpath is a market leader for headless commerce microservices and are great partners. Search driven commerce has extreme value for online retailers. Search drives customers to better recommendations. It tracks the conversions and query terms that translate to more sales. With machine learning, search quantifies the search results that translate directly to sales. For the […]

Top 3 Reasons Why Episerver’s React-Based Front-End CMS Is Really, Really Cool.

2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]

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In Pursuit of Supply Chain Excellence: Perficient Webinar Featuring Forrester Consulting

Ecommerce has revolutionized the way businesses in every industry operate and provides endless possibilities to expand sales channels, grow revenue, and elevate the customer experience. But with digital growth comes new complexities, and many companies are missing out on the benefits of ecommerce due to manual, rule-based order management processes. By shifting your focus to […]

5 Consumerism Tips for Healthcare

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

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Prepare Your App for iOS 14

Now that iOS 14 is available, there has never been a better time to get your app up and running with the latest operating system.  With iOS adoption rates so high, at nearly 80%, most users will update their devices once given the opportunity. The sooner you update and begin testing your app the more time you’ll have to perfect […]

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3 Fundamentals Every Digital Strategy (Still) Needs

How will you spend your COVID-19 bonus? No, not a fatter paycheck (sorry). I’m talking about the additional resources your CFO may be freeing up for new digital initiatives. A survey of U.S. executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies […]

Ecommerce is Dead, Long Live Digital Commerce

In the past, ecommerce was believed to be the simple act of building a commerce website for your business and seeing how your customers used it. However, many B2B sites weren’t performing well or able to adapt to this approach because they lacked the specific resources and knowledge needed to be successful and even felt […]

patient or healthcare consumer

Your healthcare audience: Patient, consumer or human?

Healthcare marketers used to discuss the “patient experience” within their health system. These days the focus has shifted to “consumer experience.” The reason is obvious. Retail giants like Amazon and CVS keep pushing deeper into the healthcare space. And they’re bringing retail practices and improved consumer experience with them. It’s true that before a person […]

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What Restaurants and Bars Can Teach Us about Commerce User Experience

There are many important aspects to consider when looking at re-platforming or re-vamping your commerce storefront. One of these aspects that almost always comes into play is user experience, and for good reason. At a high level, we ecommerce professionals know the importance of keeping the look and feel of a site fresh – but […]

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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

The spending power of Gen Z is predicted to outmatch all the generations before it. Still, it’s never too early to start understanding and planning for capabilities that will be expected from the generation coming next. But who are they? What will they expect from an experience given how they grew up under the influence […]

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