Strategy and Transformation

Event driven architecture is creating lot of buzz in the market for all obvious good reasons. If you are building complex business processing applications where the process flows triggers based on an event performed by an action – Event driven style would be a fit. Elasticity , Scalability , Evolutionary and fault tolerance characteristics would […]

As this year winds down to its conclusion, we start to look ahead. We are compelled to perform retrospectives and see how they measure up to our keys to success. Thinking of this, I am reminded of a keynote speech that I had heard when I was being recognized for achieving the rank of Eagle […]

A year and a half ago I published an updated view of Digital Responsibility as part of our Digital Essentials series. It challenged the notion that digital responsibility starts and ends with data privacy, and introduced the idea of incorporating accessibility, diversity, and inclusion into digital responsibility mandates. While some organizations had started considering these […]

I’m sure if you haven’t seen, you’ve at least heard of the infamous sales scene from the 1992 film Glengarry Glen Ross. But if you haven’t, in this particular scene the character played by Alec Baldwin rants for 7+ minutes on why the under-motivated real estate agents should “Always Be Closing.” The scene itself is […]

Supply chain complexity doesn’t have to be complicated. A well designed, mutually dependent and interconnected set of systems where a change in one component can influence other components can actually be quite simple. For one of our clients, a major telecommunications company, their existing supply chain and inventory management processes had been effectively supporting their […]

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

The COVID-19 pandemic has done a great job revealing trouble spots and gaps in many companies’ technology strategies this year. If you’ve discovered that your data strategy and technology solutions need improvement, then this podcast is for you. Join host Arvind Murali, Principal and Chief Strategist of Data at Perficient, for the first season of […]

COVID-19 vaccines appear to be close to helping resolve the 2020 Coronavirus Pandemic.  The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions.  As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? […]

I grew up in the healthcare world watching my mother, a Black nurse for more than 50 years, as she worked in hospitals, nursing homes and other healthcare settings. Now, at 73, my mother works in an assisted living community close to patients at high risk for contracting COVID-19. Once a week, my mother undergoes […]

Most of the time, when performing a site migration, one of the goals is to not lose any website traffic. One thing many don’t realize is that during a site migration is actually the best time do conversion rate optimization to increase traffic. In this episode of the award-winning Here’s Why digital marketing video series, Alex […]

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen […]

Since March 2020, the stakes have never been higher for your business to adapt and evolve. But how do you accelerate and scale your transformation cost-effectively? The answer – optimized global delivery. Follow this series and learn more about our nearshore software development capabilities from several members of our global consulting team in Colombia. In […]