Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time.
Personalize Your Healthcare Marketing: Crawl, Walk, Run, Fly
Strategize, execute, and grow a personalization strategy that meets healthcare consumers where they are and drives better health outcomes.
At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd Unger (American Medical Association, Chief Experience Officer and SVP of Marketing & Member Experience) and Lindsay Neese Burton (Reputation.com Senior Director, Strategy and Marketing – Healthcare & Life Sciences) to explore several topics impacting healthcare marketers, including:
- The rise of consumerism and the empowered patient
- Telehealth’s impact on patient acquisition strategy
- Ways healthcare marketing teams can build resiliency and strengthen patient trust.
Our team of healthcare strategists help the nation’s largest plans and providers evolve to meet a rapidly changing marketplace driven by consumer expectations, organizational consolidations, and government mandates. Learn more about our end-to-end digital solutions, explore thought leadership, and connect with us now to discuss your transformation goals.