Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time.
At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd Unger (American Medical Association, Chief Experience Officer and SVP of Marketing & Member Experience) and Lindsay Neese Burton (Reputation.com Senior Director, Strategy and Marketing – Healthcare & Life Sciences) to explore several topics impacting healthcare marketers, including:
- The rise of consumerism and the empowered patient
- Telehealth’s impact on patient acquisition strategy
- Ways healthcare marketing teams can build resiliency and strengthen patient trust.
Our team of healthcare strategists help the nation’s largest plans and providers evolve to meet a rapidly changing marketplace driven by consumer expectations, organizational consolidations, and government mandates. Learn more about our end-to-end digital solutions, explore thought leadership, and connect with us now to discuss your transformation goals.