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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time.

At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd Unger (American Medical Association, Chief Experience Officer and SVP of Marketing & Member Experience) and Lindsay Neese Burton ( Senior Director, Strategy and Marketing – Healthcare & Life Sciences) to explore several topics impacting healthcare marketers, including:

  • The rise of consumerism and the empowered patient
  • Telehealth’s impact on patient acquisition strategy
  • Ways healthcare marketing teams can build resiliency and strengthen patient trust.

View an on-demand recording of the panel discussion now.

Our team of healthcare strategists help the nation’s largest plans and providers evolve to meet a rapidly changing marketplace driven by consumer expectations, organizational consolidations, and government mandates. Learn more about our end-to-end digital solutions, explore thought leadership, and connect with us now to discuss your transformation goals.

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Lysa Young-Bates

Lysa, a senior marketing manager, explores the business needs, consumer expectations, and industry challenges driving digital innovation in healthcare, life sciences, and financial services.

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