Strategy and Transformation

A Hypothesis is important for understanding what you are trying to prove with your A/B test. A well-formed hypothesis acts as a test guide. A hypothesis is going to challenge an assumption you have about your website’s performance and/or visitor behavior. What is the assumption you want to validate as right or wrong? Ask yourself […]

In the latest episode of our podcast, we dive into the world of communications, media, and technology (CMT). Our guest, Kevin Colletti, director of digital strategy and consulting at Perficient, sheds light on how these once-distinct industries are rapidly converging in the digital age. The lines between telecom providers, media companies, and tech giants are […]

VMware (Broadcom) has discontinued their VMware partner resell program. This announcement forces customers to move forward with one of three options: Buy directly from VMware, Migrate workloads to another hypervisor, or Make a platform change. For many VMware customers, the price changes were abrupt, while others have the luxury of taking a little more time […]

In the realm of enterprise integration, choosing the right platform is crucial for ensuring seamless connectivity between diverse applications and systems. Azure Integration Services (AIS) and MuleSoft are two prominent players in this field. Azure Integration Services is a cloud-based integration platform provided by Microsoft, while MuleSoft is an integration platform that allows developers to […]

In today’s rapidly evolving digital landscape, financial services organizations are increasingly relying on cutting-edge technologies to stay competitive and deliver exceptional services to their clients. Microsoft’s Azure Integration Services, a suite of tools designed to seamlessly connect applications, data, and processes, is emerging as a game-changer for the financial services industry. This blog post delves […]

In our latest “What If? So What? episode, we sit down with Kevin Espinosa, a seasoned digital strategist with a rich background in the industry, to look at how technology is impacting the manufacturing industry. Kevin’s journey from an electrical engineer to a digital marketing expert provides a unique perspective on the evolving landscape of […]

“Double, double toil and trouble,” is a line repeated by the witches in Macbeth as they lay out the ominous prophecies of greatness and dire consequences for the titular character. Macbeth’s ambition envisions a perfect ending though desperate actions and moral weakness ruin it. So too are the misguided actions in pursuit of perfection which […]

Have you noticed your expenses rising lately? Eating out costs are up over 4% year over year, housing expenses have increased by 5-6%, and opening your auto insurance bill reveals a shocking 22% hike. These figures highlight the inflationary pressures impacting various sectors but are particularly severe in the property and casualty (P&C) insurance industry.  […]

In our latest episode of “What If? So What?”, we dive deep into the world of semiconductors and the cutting-edge innovations being made at Intel. Host Jim Hertzfeld sits down with Carolyn Henry, vice president and general manager of America’s regional marketing at Intel, to explore the indispensable role of semiconductors in our daily lives. […]

This blog is the third and final post in a series about leveraging user stories to improve product outcomes. In this post we will explore how the utilization of just a few simple tips and tricks can help build a meaningful backlog of valuable user stories. What are the “3 C’s” in Agile? One of […]

The facts and figures about caregivers — family members and friends who provide care and support to people with chronic health conditions, disabilities and other problems — are staggering. According to the Centers for Disease Control and Prevention (CDC), as of 2020, more than one in five Americans were caregivers. That worked out to about […]

In this episode of “What If? So What?” Jim talks with Bradie Speller who shares insights from his extensive career, tracing the arc of technological evolution from the dawn of personal computing to today’s high-tech environments. Bradie discusses his early experiences at Mars Group in the 1980s, where he first encountered the transformative power of […]