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How Strategists Can Help With PIM Implementations

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Product information management (PIM) is a crucial aspect for those in the business of selling. It serves as a central hub for all relevant parties.

Developing an efficient product management plan and recognizing the significance of outlining product use cases are crucial aspects for achieving success. The key is to create a comprehensive strategy.

Collaborating with experienced strategists can significantly impact the successful implementation of product information management tools. Their knowledge and guidance can be invaluable throughout the entire process.


Here are a few ways strategists can help:

Defining Objectives

Strategists can work closely with stakeholders to identify and define the specific objectives and goals of implementing a PIM tool. This involves understanding the organization’s needs, such as improving data accuracy, streamlining product information processes, or enhancing the customer experience.

Requirement Gathering

By conducting thorough analysis and engaging with various departments, strategists can help identify the specific requirements and functionalities needed in a PIM tool. This includes understanding data sources, integration capabilities, workflow management, and any customizations required to align the tool with the organization’s unique processes.

Vendor Evaluation

Strategists can assist in evaluating different PIM tool vendors, comparing their offerings, features, and pricing structures. They can assess vendor reputations, client feedback, and the ability to meet the organization’s requirements. This helps ensure the selection of a suitable PIM tool that aligns with the organization’s goals and budget.

Change Management

Implementing a PIM tool often involves significant changes in processes and workflows. Strategists can help develop change management policies, including communication plans, training programs, and user adoption strategies. They can assist in addressing concerns, managing resistance, and ensuring a smooth transition for all stakeholders involved.

Data Governance

Strategists can guide the establishment of robust data governance practices within the PIM tool implementation. This involves defining data ownership, data quality standards, data validation processes, and security protocols. They can help design workflows that ensure data accuracy, consistency, and compliance with relevant regulations.

Performance Measurement

Once the PIM tool is implemented, strategists can help define key performance indicators (KPIs) and establish monitoring mechanisms to measure the effectiveness of the tool. This involves tracking metrics like data accuracy, time-to-market, process efficiency, and overall customer satisfaction. They can provide insights based on these metrics and recommend adjustments or enhancements to optimize the tool’s performance.


By leveraging their strategic expertise, you can ensure that the implementation of PIM tools align with the organization’s goals, enhance efficiency, and drive positive business outcomes. Contact our PIM and commerce experts today.

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Rupa Amin, Director, Commerce Strategy

As a Director of Commerce Strategy at Perficient, Rupa helps clients see their dreams and visions come to fruition through research, strategy recommendations, data-driven insights, and implementation of ideas to build their eCommerce presence. With 20+ years in the IT industry, having served in various roles from a product owner to building complex integrations, she has developed a veritable skillset (think of Swiss knife!). She is our curious, solution-oriented strategist that is comfortable with ambiguity yet ready to challenge the status quo.

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