Digital Marketing

In the pursuit of creating a world that values diversity and inclusivity, the concept of Equitable Use in Universal Design emerges as a powerful tool for breaking down barriers. Beyond its immediate impact on individuals with disabilities, Equitable Use has the transformative potential to reshape environments, products, and services to be more accessible and inclusive […]

Welcome back to our Universal Design Principle Series! In this edition, we explore the principle of “Tolerance for Error,” a critical element in creating designs that minimize hazards and adverse consequences of accidental or unintended actions. Join us as we uncover the significance of building fail-safe solutions that accommodate users and enhance overall accessibility. Understanding […]

In this fast-paced world of web development, speed, flexibility, and usability are crucial to creating powerful online experiences. Within this context, Astro, an innovative web framework designed to generate static sites, offers exceptional performance and versatility. This blog will explore the benefits, challenges, and practical tips with Astro and its relevance today. Astro: A Quick […]

A lovely turn of events occurred recently when our office hosted Prakash Chembai, the esteemed vice president of our company. We honoured his promotion and held a lively town hall that day, which made it an exciting and unforgettable event for all those engaged. The Townhall: The day kicked off with a spirited town hall, providing […]

Welcome back to our Universal Design Principle Series! In this edition, we dive into the principle of “Simple and Intuitive Use,” a cornerstone in the quest for inclusive design. Join us as we explore the significance of simplicity in creating user-friendly products and environments that can be easily understood and utilized by individuals of diverse […]

This is the second part of our series in which we’re discussing the increasing need to build trust among healthcare consumers. The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, including healthcare. This means building strong, ongoing relationships with consumers and members will be more critical […]

A few weeks back, I wrote about key trends that would impact the medical device world in 2024. This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med […]

Optimizely CMS comes with a package called Episerver.Forms that enables you to incorporate easy to build forms within a CMS website. There is a built in form container that supports standard built in form elements like input fields, checkboxes, radio buttons, select lists, buttons etc. And just like any other feature, Episerver Forms also come […]

According to research from the analytics and opinion-polling firm Gallup, Americans’ faith and trust in their institutions are on the decline. Even the healthcare industry, which has long enjoyed some of the highest trust ratings among the public, has also seen a drop in consumer confidence. Gallup’s data shows that Americans’ trust in the healthcare […]

If you’ve worked with Optimizely CMS, you might be pretty familiar with TinyMCE. Its the amazing rich text editor that works seamlessly with Optimizely CMS. And some of you may have worked with some or other form of customization with it in projects, be it adding additional styles, work with different plugins, format the toolbar […]

Our organization recently went to Wonderla Amusement Park for a unique team-building experience and a fantastic roller coaster experience. There, we learned about togetherness and surprising lessons in teamwork. This blog summarizes our incredible day and the insightful lessons from this out-of-the-ordinary organizational excursion.    There was a buzz of excitement and expectation in the […]

Embarking on the path to mental well-being often requires more than self-reflection; it necessitates professional guidance and support. For individuals facing psychological and psychiatric disabilities, the accessibility of mental health services becomes paramount. In our next installment, we will unravel the intricacies of “Talkspace,” a mental health app that brings professional support to fingertips. Tailored […]