Digital Marketing

The COVID-19 pandemic has affected all businesses. Even though this unprecedented event is still happening, now is also the time to prepare for the aftermath. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why businesses should start thinking about the post-COVID-19 era.  Don’t miss a single episode of Here’s […]

The novel coronavirus pandemic is perhaps the greatest single disruptor to the American healthcare system since the 1918 flu pandemic or the Civil War. Organizations nationwide are still figuring out how to handle its impact. One approach has been to lean on the healthcare marketing apparatus to speak to consumers, calm their fears, and share […]

A big question for many brands and their marketing automation strategy is, “Why your scoring model is causing friction with sales, and what you can do about it?” Our team recently held a virtual discussion on how to deploy a scoring model for the first time, tips and tricks on optimization, and how you can […]

Health insurance providers are moving swiftly as part of the COVID-19 solution From the beginning of the COVID-19 pandemic, health insurance providers have made decisive steps to help patients, support healthcare providers, and curb the spread of the virus. The need is significant, particularly as healthcare providers lose important revenue streams in order to prioritize […]

Google offers many great tools for digital marketers including this free tool that can help us find data on the latest search trends to get through this COVID-19 pandemic. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares some tips on how you can use Google Trends to get some marketing […]

Over the last decade, the furniture industry has been slowly enhancing its online presence and driving more sales through digital channels. In the last 3-4 years, that adoption rate has gone up, and more companies are accelerating the launch of an ecommerce website. It is estimated that in the coming years, furniture and houseware-related revenue […]

Here are the results from the fifth of our “Links as a Ranking Factor” studies. We conducted the first of these studies in May 2016 and have been tracking the same query set over time to measure any material shifts in the role of links. In this year’s study, we also expanded our examination of […]

In my previous post, Locked Down? Learn AEM in April, I talked about how PluralSight’s #FreeApril program gives you access to great training on Adobe Experience Manager. For those of us also working with more than Content Management, #FreeApril provides some great training for you too! PluralSight has great courses on Adobe Analytics and Target […]

We hope you, your family and coworkers are well. This blog is second in a series of tips aimed to strengthen healthcare organizations in practical ways right now. TIP: Communicate to non-English-speaking audiences “We’re all in this together.” That statement has become a standard throughout the COVID-19 pandemic, yet some populations in the U.S. aren’t […]

In these unprecedented times, one thing there is no shortage of is information. It’s everywhere, from the news and social media, to videos and local community bulletins. While information serves to inform the masses, at the same time, a lot of that content is the driving source in contributing to our anxiety. Recent reports have […]

You’ve received many bad links to your site and worry if they’ve negatively affected your SEO. Is it time to clean up all those links, and how should you start? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains when and how you should deal with bad links.  Don’t miss […]

Healthcare organizations are on a critical mission to care for the community during unprecedented times. Digital communication is the way everyone communicates — now more than ever. Recognizing this urgency, our team has prepared quick, actionable tips to, we hope, help lighten the immense load you carry. This blog presents our first of seven resource […]