We hope you, your family and coworkers are well. This blog is second in a series of tips aimed to strengthen healthcare organizations in practical ways right now. TIP: Communicate to non-English-speaking audiences “We’re all in this together.” That statement has become a standard throughout the COVID-19 pandemic, yet some populations in the U.S. aren’t […]
Digital Marketing
Let’s Manage the Information We Consume
In these unprecedented times, one thing there is no shortage of is information. It’s everywhere, from the news and social media, to videos and local community bulletins. While information serves to inform the masses, at the same time, a lot of that content is the driving source in contributing to our anxiety. Recent reports have […]
Why You Need to Deal with Bad Links – Here’s Why #238
You’ve received many bad links to your site and worry if they’ve negatively affected your SEO. Is it time to clean up all those links, and how should you start? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains when and how you should deal with bad links. Don’t miss […]
Resource Tips for Trying Times: Beyond COVID-19 Webpages [Healthcare Series]
Healthcare organizations are on a critical mission to care for the community during unprecedented times. Digital communication is the way everyone communicates — now more than ever. Recognizing this urgency, our team has prepared quick, actionable tips to, we hope, help lighten the immense load you carry. This blog presents our first of seven resource […]
Accessibility – More Important than Ever in Today’s Challenging Environment
Having an accessible web site is a necessary component of your digital presence. Being able to order online groceries, prescriptions, and other essential products can be a challenge for people with disabilities in the best of times. With the COVID-19 pandemic, the need for an inclusive, accessible presence becomes more critical. You need to be […]
The Impact on Digital Marketing During COVID-19
We believe the impact of COVID-19 on global, regional, and local marketing and advertising stems from a truly human response to a completely unique zeitgeist. Marketers and customers alike face uncertainty surrounding health, social, and economic stability with no immediate end in sight. Marketers are torn between the need to support their brands while remaining […]
Where to Begin After a Marketo Audit
At Adobe (virtual) Summit, Karan Hari — GlobalLogic India Limited hosted a session on the importance of regular maintenance and audits of your Marketo instance [The Audit Doctor: How to Keep Your Marketo Engage Instance Healthy]. He covered the many benefits of performing an audit and the pitfalls of not maintaining your Marketo instance regularly. […]
Perficient Wins IAC Award for Best Consumer Goods Website
Perficient is proud to help our clients provide elevated customer experiences and improve business processes, so it’s great when the work we do for our clients is recognized by leading industry experts. We’re excited to announce that the new B2C site we built for Benchmade Knives was named Best Consumer Goods Website by the Internet […]
How Digital Solutions Help You Reach Customers in Times of Need
Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]
My Themes and Recommended Sessions for Adobe Summit 2020
Monday evening I was notified by Outlook that it was time for Perficient’s annual pre-Summit dinner, the first time I’ve not been to Las Vegas in March since Summit moved from Salt Lake City. While I am glad that Adobe has taken measures for the safety of our community, colleagues and family, I will miss […]
How I Became A Perficient Blogger to Grow My Career
Perhaps one of the most exciting aspects of working at Perficient is the opportunity to contribute and grow within the company. I’ve enjoyed my role as a Talent Acquisition Coordinator since starting in November of 2019, but I’ve found additional professional fulfillment as a Perficient blogger. Since I started blogging for Perficient, I’ve built confidence, […]
Combining Online & Offline Data in Automotive – Part Three
In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]