Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]
Digital Marketing
Implementing Workflow in Sitecore: A Mini-Series Part 1 – Overview
You or your company have chosen to use Sitecore as your CMS of choice. Hooray you made a good decision! Making new pages for your site is easy! It’s truly the bread and butter of using Sitecore: ease of content creation. Simply create a page, populate it with components, and then publish. Ta da! It’s […]
Mass Deleting Items in Sitecore
When deleting a Sitecore item with many descendants, I get nervous if the operation times out. How much actually got deleted? Was the deletion successful? Instead of continuously re-trying to delete the item, I wrote up a simple PowerShell script that will inform you line by line what items are getting deleted successfully. Printed out […]
Essential Question for Healthcare: Why Redesign Your Website?
For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]
Create Successful Marketing Automation Campaigns for Healthcare
When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With that being […]
Why It’s Important to Understand the Google Passages Update – Here’s Why #252
On Thursday October 14th, Google announced a new aspect of Google search, which the company refers to as passages. This update caused some confusion around whether it is a ranking or an indexing change. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Mats Tolander explain the announcements and what digital […]
Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever
Earlier this summer, Instagram started testing a new feature by adding in a shopping icon, replacing the legacy activity feed icon. I have yet to see this feature on my personal Instagram account until this morning. While Instagram has recently released its new “reels” feature, this new step to replace the activity feed with the […]
Salesforce Marketing Cloud: Introduction to Email Studio 101
Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Marketing Cloud provides various automations that makes the interactions with people more systematic, improve the reach and has […]
Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results
This year has been unpredictable, but one thing that has remained steady is Perficient’s commitment to delivering great results for our clients. Our Paid Search team earned some well-deserved recognition last week when their paid search campaigns for long-time client Lake Champlain Chocolates won Best Use of Search – Retail/Ecommerce (PPC) at the US Search […]
Why Mapping User Needs is Critical to SEO – Here’s Why #251
Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. Don’t miss a single episode of Here’s Why. […]
Survive and Thrive During the 2020 Holiday Shopping Season: 3 Digital Commerce Trends to Act On Now
It’s hard to believe that the 2020 holiday shopping season is almost upon us, and it’s likely to be unlike any other holiday season we’ve seen to date. It goes without saying that this year will be different in the midst of the COVID-19 crisis, and you already know the impact the pandemic has had […]
Showcasing the Perficient Culture One Trivia Question at a Time
Question: What is one of the best things about working at Perficient? Correct Answer: Our incredible culture and the people who live it! Company culture is all about the people who create it and live it every day. Examples of Perficient’s collaborative and engaging culture can be found across all offices, and our Chicago office […]