Digital Marketing

This year has been unpredictable, but one thing that has remained steady is Perficient’s commitment to delivering great results for our clients. Our Paid Search team earned some well-deserved recognition last week when their paid search campaigns for long-time client Lake Champlain Chocolates won Best Use of Search – Retail/Ecommerce (PPC) at the US Search […]

Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates.  Don’t miss a single episode of Here’s Why. […]

It’s hard to believe that the 2020 holiday shopping season is almost upon us, and it’s likely to be unlike any other holiday season we’ve seen to date. It goes without saying that this year will be different in the midst of the COVID-19 crisis, and you already know the impact the pandemic has had […]

Question: What is one of the best things about working at Perficient? Correct Answer: Our incredible culture and the people who live it! Company culture is all about the people who create it and live it every day. Examples of Perficient’s collaborative and engaging culture can be found across all offices, and our Chicago office […]

A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]

The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]

Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]

A Survey of Over 150 Enterprise Executives The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. World economies and even our basic culture were thrown into disarray. Many businesses that could not adapt to the new environment were forced to close, and the great majority […]

The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year. In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season […]

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts.  Don’t miss a single episode of Here’s Why. Click […]