This year has been unpredictable, but one thing that has remained steady is Perficient’s commitment to delivering great results for our clients. Our Paid Search team earned some well-deserved recognition last week when their paid search campaigns for long-time client Lake Champlain Chocolates won Best Use of Search – Retail/Ecommerce (PPC) at the US Search Awards.
During the early weeks of the COVID-19 pandemic in March 2020, our team noticed that consumer searches for direct-shipped gifts increased. At the same time, retailers started to decrease their ad spend, creating opportunities for Lake Champlain Chocolates to boost visibility and drive conversions through paid search.
A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.
Perficient developed a strategic, optimized search campaign targeting consumers interested in sending gifts to their loved ones ahead of one of Lake Champlain Chocolates’ biggest seasonal events (Easter).
By quickly analyzing the competitive marketplace and reacting to shifts in consumer behavior in real-time, the team grew Lake Champlain Chocolates’ online presence and business. The campaign resulted in a 164% increase in revenue year-over-year, a 124% increase in return on ad spend, and a higher order volume.
When describing the campaign, Debra Mastaler, Head Judge for the US Seach Awards, said: “My fellow judges and I loved how this campaign adjusted to new consumer trends and used those trends to their advantage. This is exactly what ecommerce websites should do. It was a well-executed campaign with a great outcome for the brand. It was amazing work.”
Our team’s hard work demonstrates a commitment to partnership, agility, and innovation, which is certainly something to celebrate.
The US Search Awards recognize the best in SEO, PPC, and content marketing. They are administered by We Are Search and British events agency, Don’t Panic.