Digital Marketing

A home site is a SharePoint communication site which can be the top landing page for your organization’s intranet. It helps to bring together company news, events, and resources for engaging end user experience.   Facts about home site You can set only one site in your organization as a home site The site can […]

The Automate Everything series was written by Rebekah Williamson and Taylon Hammons In a work from home world, companies are moving toward paperless operations. The process of printing forms, delivering them to clients, and scanning them back in is a thing of the past. Save paper, time, and money by shifting to an all-digital approach. […]

One of the strong features of Adobe Experience Manager (AEM) is creating UI content using the content authoring capability with Core Components.  As contents are created, they are stored in a Jackrabbit Oak repository as resources, which is then fetched and rendered as HTML content.  When out-of-the-box content authoring components do not suit the needs […]

The SharePoint app bar is a little flyout on the left-hand side of all modern SharePoint sites, which looks like this. SharePoint app bar aims to help users find important content and resources no matter where they are in SharePoint. You can enable Global Navigation to allow users to easily navigate to your company’s navigation […]

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

Most of what you read about link building or hear at conferences isn’t helpful. And when you narrow that down to link building for local search, it’s even more challenging to find useful information. In this episode, Greg Gifford, SearchLabs’ Vice President of Search, joins Eric Enge to share the differences between local link building […]

According to a 2020 Forrester study, 1.4 days are lost per week due to information workers creating, reading, or searching for information related to their job. The speed at which data is being created and received is simply outpacing the ability to access, process and act on it. And even if your organization has digitized […]

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

The Covid Pandemic of 2020 and 2021 have been disruptive and challenging in all aspects of our lives, personal and professional. However, life, and work, go on. Although it may not be business as usual, in many cases we are all expected to continue as if it is, well, business as usual! There are three […]

If you’ve never attended Adobe Summit, you’re in luck this year. The conference is typically held in Las Vegas, requiring travel, a pass, and a significant time commitment. However, this year’s conference is virtual – and free – for all to attend. Adobe didn’t exactly skimp on sessions either. There are more than 400 to choose […]

As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]

Sitecore recently (Q1 2021) acquired Boxever CDP. This is a marketer-focused digital optimization solution that is a definitive step forward in Sitecore’s move to SaaS. If you have been hearing about Sitecore Experience Edge and Content Hub, like me, you are likely seeing the puzzle pieces come together. I wanted to take a deeper look. […]