Experience Design

Introducing Digitally Accessible Experiences: Why it Matters and How to Create Them, a Guide

Using the internet has become a daily activity for us, to the point where, without the internet and its services, it can become difficult to perform tasks that are necessary for making it through our day. This is often the case for users living with disabilities when online experiences are poorly designed for accessibility – and that’s 25% of adults in the United States.

Adopting an accessibility-first mindset and consistently following the Web Content Accessibility Guidelines (WCAG) by the World Wide Web Consortium (W3C) is key to creating meaningful and functional experiences for your users with disabilities. Not only does accessibility benefit your users, but it’s crucial to the overall success of your business in the long run.

An Adaptive Strategy is Beneficial to Your Business and Users

When organizations make it a point to incorporate accessibility into their design and development practices, they not only open their market to more than 60 million Americans, but they instill empathy and awareness within their teams, build brand authenticity, avoid the exhaustive future expense, mitigate legal risk, and improve SEO and findability in search engines like Google.

In our guide, Digitally Accessible Experiences: Why It Matters and How to Create Them, you’ll learn:

  • What creating accessible experiences really means, and how to incorporate accessibility into the design process
  • Key things to keep in mind when developing an accessibility strategy
  • The value of accessibility to both users and the business

Enhance your user experience by making your business’ digital content accessible to individuals who face different obstacles each day. For more information, download our guide, and if you’re curious about the state of your website’s accessibility, contact our experts about our Accessibility IQ today.

 

About the Author

Marit Sosnoff is an Associate Marketing Coordinator on the Commerce and Experience Design team. In her spare time, she enjoys taking cycling classes and spending time with family.

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