Digital Marketing

Are you looking to enhance your business’s online presence? We all turn to search engines to find products and services; your website must rank as high as possible in search engine results pages (SERPs). According to a recent study by Forbes, “93% of online experiences begin with a search engine.” This makes it clear that […]

Today, more than ever, businesses require a direct relationship with their customers across all touchpoints. A Customer Data Platform can help marketers organise their data, improve audience segmentation, manage campaigns, enhance digital experience, streamline cross-channel marketing orchestration and optimise customer analytics. However, the sheer amount of time and effort needed to collect, separate, and segment […]

It’s not uncommon when facing a new problem, to fall back on a tried-and-true solution.  Then, suddenly remember why the team moved off of that solution in the first place.  Recently, I’ve seen this trend with engineering teams and a desire for multichannel content. A Common Case for Headless Content on AEM Let’s set the […]

Whenever you create an AEM component that can be authored, it will normally display an edit toolbar that allows an author to configure it. The toolbar typically consists of edit actions such as Edit, Cut, Copy, Paste, and Delete.  However, there may be times when you want to limit those options.  What if you only […]

GOOGLE! Yes, sure you heard about it! But do you know the other search engines that can help us academically. There are a large number of excellent search engines in the world that specialize in science, books & other useful- smart information. List you might be hearing for the first time: Refseek: It’s an Academic search […]

Many projects need to import data. I have found it to be a painful process every time. Each import is custom and requires custom code. There are parts of the process that are the same each time (connecting with source data, reading data, creating a new item, avoiding duplicates, updating existing items). I wanted to […]

Introduction Custom fields are a powerful tool for extending functionality and improving ease of use. This article will explore creating, organizing, and implementing custom JavaScript Sitecore fields with an iframe. By using an iframe to load a separate HTML document, you can cleanly contain all of the necessary CSS, JavaScript, and HTML files. We’ll walk […]

If you’re familiar with the Marketo Add Choices feature, you know that you can make some incredible efficiencies in your program architecture with it. In short, this feature allows you to further filter records beyond the original smart list – inside the Flow Steps – as specific actions require. Without this feature, many use cases […]

As organizations look toward their next Sitecore upgrade, many will be considering the implications of moving to XM Cloud. For their marketing teams, a big question is going to be how that will affect their personalization strategies. Will they have to invest in CDP and Personalize or will the embedded out of the box personalization […]

Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights  The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”.   Research carried out by Gartner finds […]

Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors!  However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]

Webinar: Explore Journey Science on Wednesday, December 14th at 12 pm EST As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations. Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence […]