Digital Marketing

For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. And for those in sales, marketing, product development, and operational roles, this team can also make a major impact on how to optimize that patient experience. […]

It’s A New Year It’s the start of 2023 and as a Platinum Adobe Solution Partner with 6 Specializations in: Adobe Analytics, Adobe Commerce, Adobe Experience Manager Run and Operate, Adobe Experience Manager Sites, Adobe Marketo Engage, and Adobe Target, we are here to help you on your Adobe Journey. We are here to deliver […]

Previously I presented a common situation where an engineering team might push for Headless AEM and covered why, in my opinion, a Hybrid solution is a better approach.  I discussed how Content Fragments, Experience Fragments, and Sling Model Exporters are used in combination to deliver the Headless side of the AEM experience.  In case you […]

Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]

Are you looking to enhance your business’s online presence? We all turn to search engines to find products and services; your website must rank as high as possible in search engine results pages (SERPs). According to a recent study by Forbes, “93% of online experiences begin with a search engine.” This makes it clear that […]

Today, more than ever, businesses require a direct relationship with their customers across all touchpoints. A Customer Data Platform can help marketers organise their data, improve audience segmentation, manage campaigns, enhance digital experience, streamline cross-channel marketing orchestration and optimise customer analytics. However, the sheer amount of time and effort needed to collect, separate, and segment […]

It’s not uncommon when facing a new problem, to fall back on a tried-and-true solution.  Then, suddenly remember why the team moved off of that solution in the first place.  Recently, I’ve seen this trend with engineering teams and a desire for multichannel content. A Common Case for Headless Content on AEM Let’s set the […]

Whenever you create an AEM component that can be authored, it will normally display an edit toolbar that allows an author to configure it. The toolbar typically consists of edit actions such as Edit, Cut, Copy, Paste, and Delete.  However, there may be times when you want to limit those options.  What if you only […]

GOOGLE! Yes, sure you heard about it! But do you know the other search engines that can help us academically. There are a large number of excellent search engines in the world that specialize in science, books & other useful- smart information. List you might be hearing for the first time: Refseek: It’s an Academic search […]

Many projects need to import data. I have found it to be a painful process every time. Each import is custom and requires custom code. There are parts of the process that are the same each time (connecting with source data, reading data, creating a new item, avoiding duplicates, updating existing items). I wanted to […]

Introduction Custom fields are a powerful tool for extending functionality and improving ease of use. This article will explore creating, organizing, and implementing custom JavaScript Sitecore fields with an iframe. By using an iframe to load a separate HTML document, you can cleanly contain all of the necessary CSS, JavaScript, and HTML files. We’ll walk […]

If you’re familiar with the Marketo Add Choices feature, you know that you can make some incredible efficiencies in your program architecture with it. In short, this feature allows you to further filter records beyond the original smart list – inside the Flow Steps – as specific actions require. Without this feature, many use cases […]