Digital Marketing

  In today’s fast-paced world, technology has become an integral part of our lives, serving as a powerful tool for communication, entertainment, and productivity. However, it’s important to recognize that technology can also be a game-changer for individuals facing cognitive disabilities. Brain training apps, a subset of assistive technologies, have emerged as a promising solution […]

Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing. Salesforce is helping demystify those notions and build trust with the […]

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. But it’s a simple fact: Healthcare blogs provide significant opportunities to connect with your audience and drive conversions. If your healthcare organization […]

In the dynamic realm of content management, workflow management emerges as the linchpin to ensure that the right content finds its way to the right audience at precisely the right moment. Workflow systems are indispensable for streamlining content creation, review, and publishing processes, ensuring efficiency and accuracy. In this blog post, we’ll delve into the […]

In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in […]

Last week, Perficient attended the largest AI event in the world, Dreamforce, in San Francisco. During the three-day conference, 40,000 Salesforce partners, clients, and vendors got together to hear from Salesforce leadership, industry experts, clients, and a handful of celebrities, as well as get hands-on experience with the Salesforce platform.   Fueled by generative AI, IDC […]

Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for […]

I have been working at Perficient for almost 8 years.  I have always enjoyed writing blogs and sharing my knowledge with others.  This is my 100th blog post!  WOW!  I can’t believe I finally made it!  Come with me while I take a look back at 8 years worth of content. Series I write a […]

In the realm of assistive technologies, Brain-Computer Interfaces (BCIs) stand out as one of the most revolutionary innovations. BCIs bridge the gap between the human brain and external devices, offering new horizons of communication and control for individuals with severe disabilities. In this article, we’ll explore the groundbreaking world of BCIs and their transformative potential […]

In Part 1 of this series, my colleague Marlana Voerster wrote about the need for healthcare organizations to incorporate principles of good storytelling to make your brand a hero in users’ eyes. In this article, we’ll be talking about storytelling and heroism from another angle: the hero’s journey, also known as the monomyth. It’s a […]

          A Reason to celebrate is again here – Cultural Connections ERG Chennai arranged for the Onam celebrations 2023 at Chennai Towers. A lot of planning and hardship went into making these celebrations colorful, fun filled and to have an everlasting impact in our memories for life. Preparations started a day […]