Data + Intelligence

In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]

Data-driven decisions It’s 2020. Organizations are flooded with information from a myriad of sources. Coronavirus is raging across the US and has created significant uncertainty. How does the savvy executive know where to devote time, energy, and budget? Answer: Manage with data The best organizations lead with data-driven decisions. Across industry sector and specialization, data-driven […]

This is the first in our series on IBM Cloud Paks. According to a study by McKinsey & Company, IT teams are migrating the simplest workloads to the cloud, but about 80% of workloads are still on-premises. This is because the basic cloud model does not address transformation complexities like skills gaps, compliance, integration issues, […]

We’re excited to announce that we’ve been awarded Domo’s Rookie of the Year Award at the Domopalooza 2020 virtual conference. We’ve been partners with Domo for about a year now and look forward to continuing our relationship and sharing our delivery specialization and industry expertise. Domo Rookie of the Year This award recognizes our exhibited […]

As the Coronavirus pandemic (COVID-19) continues to spread across the US and other countries and the administration announces free testing for the Coronavirus, the markets are also experiencing unusual volatilities. Also, we are seeing fears continue to grow amongst the public with state emergencies being declared, school district closures, and officials advising people to stay […]

The administration has announced they are now planning for a potential 18-month COVID-19 pandemic as the situation continues to evolve and the severity of the virus is becoming more apparent. Confirmed cases are doubling over short periods of time and forecasted projections are uncovering multiple waves of the virus are yet to come. All this […]

In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]

Introduction There was a time in a not so distant past, shopping means, it was all about planning which weekend to go, and in the name of shopping, people spend at least 3 to 4 hours minimum which includes going to restaurants as well. But now, Amazon and Flipkart are what we think about shopping, […]

My last blog discusses how cloud is the leading platform for innovation and agility. In my last blog of this series, I examine how to develop a cloud adoption strategy and best practices. Evolving and maturing people, processes, and technology are three elements of the organizational transformation that comes with cloud adoption. Three steps to […]

As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]

Nowadays, many companies are migrating their data to a cloud storage solution rather than on a physical server. Utilizing the cloud has been an increasingly popular solution over the past few years. The advantages of using cloud storage over physical storage include cost-effectivity, always-on availability, increased security, increased mobility, and more. One popular cloud solution […]

Today’s customer demands completely seamless omni-channel experiences, and such customer demands are forcing Marketers to pursue advanced analytics and first-party data strategies at an unprecedented rate. However, according to a recent report by eMarketer, nearly 50% of all Marketers say their Customer Experience strategy is “ad-hoc” or “limited in scope”.  Even worse, more than half […]