With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. In the increasingly competitive insurance landscape, organizations must strategically leverage digital transformation, and Brian excels at navigating this evolution to deliver maximum client value across […]
Personalization
Composing Personalized Experiences with Sitecore Search and Personalize
The benefits of composable are multiplied when you use products together. A while back, I showed you how you can leverage content in Content Hub One to drive experiences in Sitecore Personalize. This was a great example of that kind of value as it’s much easier to manage content variants in Content Hub One centrally […]
AEM Customization: How to Add a Custom Action Button to the AEM Assets Action Bar Menu
Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors […]
ITC 2023 in Vegas – Are You Ready, Insurers? (We Are!)
The world’s largest gathering of insurance innovation, InsureTech Connect (ITC), is right around the corner. And our team of industry experts is excited to connect, collaborate, and address the most pressing business needs of national and regional carriers. Following last year’s conference, Perficient Insurance Principal Brian Bell shared three key takeaways from the 2022 event: […]
Perficient’s Sitecore Personalize Decision Model Workshop
In the Art of War, Sun Tzu claimed “Tactics without strategy is the noise before defeat.” When it comes to personalization, all too often organizations employ tactics alone, despite a ton of effort being fed into strategic initiatives including customer journey mapping, persona development and user research. When it comes time to apply those strategic […]
Empower Your Personalization Strategy with Our Decision Modelling Tool for Sitecore Personalize
Personalization has become a pivotal strategy for businesses aiming to enhance customer engagement, improve conversions, and boost overall customer satisfaction. However, creating effective decision models for personalization using Sitecore Personalize can be a daunting task, often requiring complex JavaScript code and technical expertise. That’s where our decision modelling tool comes in! We are excited to […]
Microsoft Viva Insights: How to Get Started Leveraging Data for Enterprise Success
In today’s business landscape, enterprises are constantly seeking ways to improve employee productivity, engagement, and well-being. Microsoft’s Viva Insights, an innovative workplace analytics solution, has emerged as a powerful tool to help organizations achieve these goals. By providing valuable data-driven insights, Viva Insights enables enterprises to make informed decisions that foster a more productive and […]
Improve Employee Engagement and Communication with Viva Connections
Effective and efficient employee communication is critical to the success of any organization. Microsoft Viva Connections, a part of the Microsoft Viva platform, has been making waves as a powerful tool for transforming the way companies interact with their employees. Let’s take a look into some key features of Viva Connections and discover how its […]
How Can Regional Insurance Carriers Harness the Power of AI?
In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, […]
Top 5 Takeaways from Salesforce Connections 2023
Salesforce Connections 2023 promised new ways for businesses and individuals to better drive innovation, efficiency, and growth – it did not just meet these expectations but exceeded them! Other Perficient colleagues and I were proud to represent our strong Salesforce practice and were also prepared to take home loads of new information. Along with the […]
How Manufacturers Can Determine If They’re Ready to Go Direct-to-Customer (D2C)
As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]
Personalized Marketing: What Banking Customers Really Want
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]