Personalization

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, […]

Salesforce Connections 2023 promised new ways for businesses and individuals to better drive innovation, efficiency, and growth – it did not just meet these expectations but exceeded them! Other Perficient colleagues and I were proud to represent our strong Salesforce practice and were also prepared to take home loads of new information. Along with the […]

As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

For quite some years, thanks to the availability of high-speed networks and hardware, common people are able to create a home office environment. People feel empowered to create, design, and share these Home Desk setups with the world.  As such, I have noticed the following patterns and tips among them. Types of Desks Traditional This […]

Every year, new technology and trends emerge in the e-commerce industry. Chatbots, AI, and customer experience have all been hailed as game changers in recent years, with retailers keen to adopt them to improve their digital capabilities. Still, consumers face: Multiple navigation steps Too many products to browse Lengthier checkout process etc. However, what if […]

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]

One of the biggest challenges for implementing personalization at scale is managing content. You not only need to come up with personalized content for each of the personalization scenarios you want to implement, but you need to manage the review and approval process as well as ensure you can distribute it properly across the channels […]

2023 has commenced, and rates are climbing, inflation is bubbling, and banking customers are continuing to demand hyper-personalized products and experiences from their institutions. Here are five banking trends we’re forecasting for the new year. 1. Banks are focused on efficiency initiatives to optimize their operations and lower costs. Three prominent areas where there is […]

Many clients have been asking about embedded finance, and as every schoolteacher knows for every person who asks a question, there are at least 10 others who have a question but are afraid to ask it. For both the questioners and those afraid to question, we at Perficient thought we would provide some background on […]

As organizations look toward their next Sitecore upgrade, many will be considering the implications of moving to XM Cloud. For their marketing teams, a big question is going to be how that will affect their personalization strategies. Will they have to invest in CDP and Personalize or will the embedded out of the box personalization […]