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Leveraging Data Cloud for Medical Devices

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From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and effective utilization of data, hindering effects to deliver personalized experiences and deriving actionable insights.

Enterprises are turning to Salesforce Data Cloud to connect, unify and analyze the vast amounts of customer and device data in real-time. For medical device companies, leveraging such platforms holds the promise of overcoming data complexity and unlocking transformative business benefits.

Context and Trust Building

Every interaction with a customer presents an opportunity to foster trust, and real-time data plays a pivotal role in this endeavor. By harnessing data from medical devices and other sources, companies can personalize interactions, demonstrating a deep understanding of their user’s needs and preferences. For example, a patient using a continuous glucose monitoring (CGM) device is not only notified of their glucose levels via their cell phone but can also be reminded when devices are due to be replaced or supplies need to be ordered. This personalized approach builds trust, drives loyalty and offers continuity of care.

Segmentation Power

The ability to access up-to-the-minute data empowers marketing teams to refine their strategies with precision.  Utilizing insights enables optimization of communication efforts for timing, targeting, and maximizing opportunities for positive outcomes.  For example, patients utilizing a cardiac implantable electronic device (CIED) can be segmented based on type of arrhythmia, disease progression, and previous treatment history and be sent relevant articles and treatment considerations targeted to their specific needs. This segmentation power enables companies to tailor their outreach efforts, maximizing the effectiveness of their campaigns and communication, and empowering better health outcomes at the patient level.

Salesforce Data Cloud: Empowering Healthcare Transformation

Data Cloud emerges as a leading cloud-based platform that addresses the unique data management challenges faced by medical device companies. By seamlessly integrating data from various sources, including medical devices, CRM systems and marketing automation platforms, Data Cloud empowers business to create personalized experience and drive tangible outcomes.

Perficient + Salesforce 

As a leading Salesforce consulting partner, we are on a mission to harness the power of Salesforce to solve complex business problems. With specialized knowledge in Data Cloud, Einstein AI, Marketing Cloud, and Experience Cloud, our team is dedicated to crafting innovative digital experiences that drive client success.

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Chelsea Monda

As a Healthcare Industry Lead within the Salesforce practice at Perficient, Chelsea deeply understands the challenges payers and providers face in the healthcare sector. This experience has allowed her to lead teams in developing solutions that optimize processes, streamline operations, and enhance the quality of the member and patient experience. She strives to drive impactful changes in the healthcare industry, leveraging the power of technology and innovative strategies.

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