Customer Experience + Design

It’s the week after Signal 2020, Twilio’s annual developer conference. I wanted to recap some key announcements and impressions from various sessions and product news. After several attempts to schedule due to the pandemic, Signal re-invented itself this year as a completely virtual experience. I was fortunately enough to be asked to speak at a […]

Whether you work in big tech or the service industry, you are retired or grudgingly buying your pre-teen their first smartphone, let’s face it, texting has become the most used communication tool in your daily life.  SMS (Short Message Service), aka “Texting”, enables many to skip voice communication altogether and opt for the instant power […]

In this series, hear from two of Perficient’s healthcare thought leaders – Chief Strategist and General Manager of Healthcare, Juliet Silver, and General Manager of Digital Health Solutions, Paul Griffiths – as they discuss healthcare’s future. Our conversation will come to you via a series of four weekly blogs. In our first blog, Silver and Griffiths […]

Amid COVID-19, we are purchasing almost all of our products online, meaning more and more customers are going online each day to find the products they need, which can become a struggle with the lack of in-person assistance. Digital tools, however, can play an important role for businesses and consumers during their online shopping experience, […]

Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]

Defining a Pick Path will increase efficiencies and improve your warehouse fulfillment metrics.  In a physical warehouse, materials are grouped together and can be used in manufacturing or they can be finished goods that are to be shipped to a distribution center, a storefront, or directly to the consumer.  To optimize the operations in a […]

“Consumer-centric experience” has become a buzzword in healthcare circles. Working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. The problem: While there’s […]

It’s been well-publicized that the major shipping carriers will be overloaded and overwhelmed this holiday season, with existing delays getting worse.  The end result will be unhappy customers likely looking to brands to make appeasements.  Pre-pandemic, customers hesitated to place orders if 2-day shipping wasn’t an option. While customer patience around shipping has increased a […]

It’s a question healthcare marketers ask all the time: What are the keys to a good healthcare website? We want a formula. Tried and true best practices. Something that will boil it all down to a clear roadmap. If you search the web, you’ll find website checklists galore. And there are some undisputable basics: You […]

Elasticpath is a market leader for headless commerce microservices and are great partners. Search driven commerce has extreme value for online retailers. Search drives customers to better recommendations. It tracks the conversions and query terms that translate to more sales. With machine learning, search quantifies the search results that translate directly to sales. For the […]

2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]

Ecommerce has revolutionized the way businesses in every industry operate and provides endless possibilities to expand sales channels, grow revenue, and elevate the customer experience. But with digital growth comes new complexities, and many companies are missing out on the benefits of ecommerce due to manual, rule-based order management processes. By shifting your focus to […]