Experience Management

COVID-19 vaccines appear to be close to helping resolve the 2020 Coronavirus Pandemic.  The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions.  As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? […]

Have you ever noticed that while authoring an AEM component, the component dialog box does not provide any hints or alerts for if the selected content path is published or not? This is a confusing scenario for AEM authors, especially when setting or choosing the content path in the component dialog for pathfield and xffield […]

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

Recently, I needed to perform a query using the AEM Query Builder which was case insensitive. While I normally prefer using JCR SQL2 queries, in this case Query Builder was a better fit as I wanted consuming applications to be able to manipulate the query and doing so as a map is significantly easier than […]

I talk with a lot of companies who want to up their game in delivering a better customer experience.  Yet, I’m always struck by the impediments companies always put in front of themselves that negatively affect that experience.  “We can’t do that because…” is always the first part of a long set of internal issues […]

The mobile TV platform seemed to have it all. Why did it lose everything? Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. In its brief run, Quibi burned through $1.7 billion of investor goodwill, flubbed a turn on the Super Bowl ad stage and […]

In the first post of the Exploring the Sling Feature Model series, I discussed the process of converting the Sling CMS app from the Sling Provisioning Model to the Sling Feature Model. So how does this apply to your custom applications? To illustrate, let’s convert my personal site, danklco.com, which is currently managed via Sling […]

It’s hard to believe that the 2020 holiday shopping season is almost upon us, and it’s likely to be unlike any other holiday season we’ve seen to date. It goes without saying that this year will be different in the midst of the COVID-19 crisis, and you already know the impact the pandemic has had […]

Recently, one of our clients looked to add a custom field in the Adobe Experience Manager (AEM) Content Fragment Model Editor. If you’re wondering what AEM Content Fragments are, check out Dan Klco’s post, as he does a great job explaining. Content Fragment Models are built with elements from various out-of-the-box data types, including single-line […]

Throughout our experience with software development outsourcing, we’ve discovered that nearshore agile teams can perform incredibly well when dispersed, but with one major caveat: they need a competent leader who understands the challenges of managing a virtual workforce. Whether it’s handled in the office or remotely, nearshore agile software development depends on effective collaboration, communication, […]