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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to achieve specific business goals, and understand which partnerships to consider when advancing martech maturity.

According to Gartner’s CMO Spend Survey 2020-2021, marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies. Despite budget cuts due to the COVID-19 pandemic, 68% of CMOs expect their martech spend to increase in the coming year. Given the economic climate, CMOs are under significant pressure to make the most of these investments, demonstrating martech ROI and ensuring new and existing investments are delivering value. Selecting the right martech solutions for your needs – and finding partners to aid in strategy, implementation, integration, and managed services –  is critically important to overall success.

Inclusion in this report highlights Perficient’s expertise in implementing and integrating marketing technology. Perficient has capabilities across content management, digital asset management, customer experience orchestration, marketing automation, email marketing, data solutions, and analytics.

As an award-winning Adobe Platinum Partner, Oracle Platinum Partner, Gold Salesforce Consulting Partner, Sitecore Platinum Partner, and partner to vendors such as Acquia and Episerver, we’ve helped to implement and integrate martech solutions for customers like HP, Symantec, and Houston Methodist, among others.

 

About the Author

I work closely with our content management practices and partners at Perficient to lead marketing efforts designed to increase awareness and impact pipeline. I have experience in a variety of industries and have spent the last decade creating multi-faceted campaigns, working to integrate various channels into the plan and maximize effectiveness.

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