Perficient is a company full of unique populations, and we’re committed to investing in resources that develop the skills of our colleagues while embracing diverse perspectives and voices. It’s a commitment that Perficient made to nearly 5,000 colleagues earlier this year through the Perficient People Promise, which promises to champion, challenge, and celebrates every colleague. […]
Customer Experience
Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps
Working in a global digital consultancy, our colleagues thrive on our challenging, fast-paced projects. And over the past twelve weeks, the students in Perficient’s Bright Paths program surely know a thing or two about fast-paced project execution! Within mere weeks, 22 women are in the final stages of completing a Perficient-sponsored coding bootcamp in Detroit; […]
Understanding AEM Resources In 10 Minutes
One of the strong features of Adobe Experience Manager (AEM) is creating UI content using the content authoring capability with Core Components. As contents are created, they are stored in a Jackrabbit Oak repository as resources, which is then fetched and rendered as HTML content. When out-of-the-box content authoring components do not suit the needs […]
Perficient Included in Gartner’s Digital Commerce Vendor Guide, 2021
We’re excited to announce our inclusion in Gartner’s Digital Commerce Vendor Guide, 2021 as a Digital Commerce Service Provider. This guide helps application leaders become aware of and understand which ecosystem applications are important to integrate within their digital commerce platforms to drive successful customer experiences. In the 2021 Gartner CIO survey, 83% of respondents […]
The Return of Direct-to-Consumer Part 3: Why Go Direct-to-Consumer?
In Part 1 and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. Part 3 of this series outlines the ‘Why’; the benefits to both the business and consumer when a […]
Are You Losing Good-Credit Customers to Suboptimal Debt Collection Practices?
2020 had a significant impact on families from many perspectives. Consumers who worked extremely hard to achieve coveted top credit scores were caught off guard and ended up having to rely on their savings to stay in good standings with banks and creditors. Unfortunately, no one could predict how long the impact would last, and […]
A Brief Overview of Web Accessibility
The web has grown to play a significant role in how we consume information, with a direct correlation to how we live our lives. But accessing the web isn’t always easy for every user. One in four adults in the United States live with some type of disability, either permanent, temporary, or situational. This can make […]
Pega and Adobe Unite to Elevate Customer Interactions
Exciting news was announced during PegaWorld’s iNspire event on May 4, 2021. Pega and Adobe are joining forces to provide an end-to-end customer-centric journey. Leveraging Pega’s Customer Decision Hub (CDH) and Next Best Action Advisor—adaptive and predictive models can be used with Adobe customer applications to provide the most relevant offers or recommendations to customers. […]
Health and Wellness Ecommerce Will Become the Proactive Choice for Consumers
People wanting to be and feel healthy isn’t anything new, but with all that’s happened over the last year with COVID-19, consumers have an increased focus on health and wellness. A recent survey estimates the global wellness market at more than $1.5 trillion with an annual growth of 5-10%. Quite the healthy outlook if you […]
Healthcare Price Transparency: Why Clear Costs Can Drive Brand Loyalty
On Jan. 1, 2021, new guidelines from the Centers for Medicare & Medicaid Services went into effect requiring hospitals that operate in the United States to provide “clear, accessible pricing information” online for the services they provide. Hospitals have a choice in how they provide this information, and the experience varies widely from hospital to […]
A Rock-Solid Implementation Team: Perficient Named by Client for IBM Implementation
We are excited to announce that one of our clients, Sally Beauty Holdings, credited us for our work to implement commerce solutions to build an omnichannel experience for their customers. How We Made a Difference With the pandemic sending in-store shopping to a grinding halt, Sally Beauty was faced with a surge in demand, with […]
Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264
As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]