Customer Experience

Customer expectations are not just rising; they are skyrocketing. By 2026, the brands that create real customer loyalty won’t be the ones that send clever emails or spruce up their loyalty programs. They’ll be the ones who can almost read their customers’ minds, anticipating needs before customers have to ask. I think of it like […]

Perficient is proud to be named a Major Player in the IDC MarketScape: Worldwide Experience Build Services 2025 Vendor Assessment (Doc #US52973125, October 2025) and IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment (Doc #US52973225, October 2025). These IDC MarketScapes assessed providers, offering a comprehensive framework including product and service offerings, capabilities and strategies, […]

Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]

I think about the early ATMs now and then. No one knew the “right” way to use them. I imagine a customer in the 1970s standing there, card in hand, squinting at this unfamiliar machine and hoping it would give something back; trying to decide if it really dispensed cash…or just ate cards for sport. […]

Sitecore has introduced the Content SDK for XM Cloud-now Sitecore AI to streamline the process of fetching content and rendering it on modern JavaScript front-end applications. If you’re building a website on Sitecore AI, the new Content SDK is the modern, recommended tool for your development team. Think of it as a specialized, lightweight toolkit […]

In financial services, trust has always been foundational. But today, it’s being redefined, not by brand reputation or policy language, but by how customers experience speed, control, and transparency in real time.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 96% of financial services executives say customers value […]

We’re pleased that Perficient has been honored with a second award for our transformative work with a budget-friendly international airline. The Silver W3 Award in the Mobile Apps & Sites – Travel & Tourism category from the Academy of Interactive and Visual Arts (AIVA) celebrates our commitment to delivering exceptional digital experiences that drive real-world impact. […]

In today’s financial landscape, personalization is no longer a luxury; it’s a customer expectation. Yet, according to Adobe’s latest State of Customer Experience in Financial Services in an AI-Driven World report, only 36% of the customer journey is currently personalized, despite 74% of financial services executives acknowledging that their customers expect tailored interactions. This gap […]

As customer expectations continue to rise, financial services organizations are under increasing pressure to deliver personalized, seamless, and secure digital experiences. Adobe’s latest report, The Total Economic Impact of Adobe’s Content Supply Chain Solution, reveals how Generative AI and connected data are reshaping the industry and why now is the time for financial institutions to […]

The headlines are troubling but predictable. The Trump administration will launch a program next year to find out how much money an artificial intelligence algorithm could save the federal government by denying care to Medicare patients. Meanwhile, a survey of physicians published by the American Medical Association in February found that 61% think AI is […]

We’re proud to announce that we’ve earned our 8th Adobe specialization in Adobe’s Real-time Customer Data Platform. This milestone reflects our continued commitment to delivering exceptional digital experiences and deepens our already robust Adobe partnership. View our other specializations in the Adobe partner directory. What is Adobe’s Real-time CDP? Real-time Customer Data Platform is a powerful solution […]

In today’s hyper-personalized digital world, delivering the right message to the right customer at the right time is non-negotiable.  Adobe Commerce is a powerful eCommerce engine, but when coupled with Adobe Real-Time CDP (Customer Data Platform), it evolves into an intelligent experience machine, which is capable of deep AI-powered personalization, dynamic segmentation, and real-time responsiveness.  […]