Customer Experience

I’m now a couple months into exploring Optimizely Configured Commerce and Spire CMS.  As much as I’m up to speed with the Configured Commerce side of things (having past experience with Customized commerce), the Spire CMS side is a bit daunting, having worked with traditional Optimizely CMS for a while. We face challenges in figuring […]

Global ecommerce brands delivering accessible user experiences to web and mobile users have an advantage over non-competitive brands. For starters, savvy brands recognize a largely untapped market segment – consumers with disabilities and consumers over the age of 65. However, there’s a misconception about these two consumer segments: they have limited spending power. Quite the […]

How to Make Every Presentation Unforgettable Ever sat through a presentation that felt like watching paint dry? Or maybe you’ve delivered one and noticed people checking their phones instead of hanging onto your every word? The secret to captivating any audience isn’t just great slides or polished data—it’s storytelling. Storytelling transforms dull facts into memorable […]

In one of the recent projects I worked on, there was a major challenge in integrating multiple digital systems effectively. The client had a complex technology stack comprising a CMS, an e-commerce platform, a search engine, and a personalization system, all of which needed to work together seamlessly. However, we ran into several roadblocks that […]

If you’re a UX/UI designer, you’ve probably heard of Figma—the design tool that’s changing the game. Whether you’re crafting a stunning website, a sleek mobile app, or a killer prototype, Figma has everything you need in one place. No heavy downloads, no version mix-ups, just smooth, collaborative, and creative freedom! So, let’s dive in and […]

As private health insurers weather industry headwinds, strategic transformation priorities remain firmly centered on operations and patient-centric experiences that accelerate efficiencies. Outcomes-driven leaders recognize the value of aligning key business needs with people, technology, and processes.  Leading Digital Transformation for U.S. Payers  We are proud to announce the recent recognition of Perficient’s digital services for […]

Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]

I’ve spent almost 30 years in web and digital, starting way back when the “world wide web” was full of under construction GIFs, <blink> tags, and visitor counters! Nobody misses those things! While many bad user experiences have faded away, some daily annoyances still need to go. In the spirit of Seinfeld’s “airing of grievances,” […]

We’re pleased to announce that Perficient has been named a Major Player in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment (Doc #US51741024, December 2024). We believe this recognition is a testament to our commitment to excellence and our dedication to delivering top-notch Adobe services to our clients. Continue reading to […]

Perficient Recognized in The Forrester Wave™: Customer Experience Strategy Consulting Services, Q4 2024 Perficient is proud to be included as a “Contender” in The Forrester Wave™: Customer Experience (CX) Strategy Consulting Services, Q4 2024 report. We were one of a set of only twelve organizations to be included in the report. Forrester used extensive criteria […]

In this series, we’ve been discussing how your healthcare organization (HCO) can support the caregivers who are caring for your patients and members and why it makes good business sense for you to do so. When the caregivers who are supporting your patients/members feel respected, seen and understood, it has many benefits for your organization, […]

The 2024 InsureTech Connect (ITC) conference was truly exhilarating, with key takeaways impacting the insurance industry. Each year, it continues to improve, offering more relevant content, valuable industry connections, and opportunities to delve into emerging technologies. This year’s event was no exception, showcasing the importance of personalization to the customer, tech-driven relationship management, and AI-driven […]