Customer Experience

In today’s hyper-personalized digital world, delivering the right message to the right customer at the right time is non-negotiable.  Adobe Commerce is a powerful eCommerce engine, but when coupled with Adobe Real-Time CDP (Customer Data Platform), it evolves into an intelligent experience machine, which is capable of deep AI-powered personalization, dynamic segmentation, and real-time responsiveness.  […]

In earlier blogs – Why AI-Led Experiences Are the Future — And How Sitecore Stream Delivers Them and Creating a Brand Kit in Stream: Why It Matters and How It helps Organizations, I tried to explore what Sitecore Stream is, how it powers AI-led content management, and how features like Brand Kit and Assist streamline […]

The digital world isn’t slowing down, and neither are your customers. They expect fast, around-the-clock support in their language. For global businesses, meeting that demand can be costly. Hiring multilingual agents in every region adds up quickly. That’s why more companies are turning to real-time translation tools. They offer a more scalable, cost-effective way to […]

For years, AI in customer service has been synonymous with efficiency. Businesses leaned on AI agents to reduce costs, deflect calls, and automate routine tasks. These agents were designed to streamline operations, not necessarily delight customers. But a new chapter is quickly unfolding. We’re now entering the era of agentic AI with a new generation […]

In today’s data-driven world, understanding how users interact with your application is no longer optional , it’s essential. Every scroll, click, and form submission tells a story, a story about what your users care about, what they ignore, and where they might be facing friction. This is where event tracking and analytics come into play. Traditionally, developers and product […]

Meet Sean Brundle, Lead Technical Consultant, Sitecore  Sean’s dedication to excellence and passion for continuous growth have defined his 10-year journey at Perficient, culminating in his recent promotion to Lead Technical Consultant. As a remarkable people leader, his commitment to professional development and mentoring his team across diverse technologies exemplifies Perficient’s promise to challenge, champion, […]

As Generative AI (GenAI) continues to evolve, its promise of speed and scale is capturing the attention of senior executives across industries. According to Adobe’s 2025 Digital Trends Report, 86% of leaders expect GenAI to significantly increase content production both in speed and volume. But for the marketing and customer experience (CX) teams tasked with […]

With the advancement of technology, machine learning and AI capabilities in the customer care space, customer expectations are evolving faster than ever before. Customers expect smoother, context-aware, personalized, and generally more effective and faster experiences across channels when contacting a support center.  This calls for a need to revisit and redefine the success metrics for […]

Data is Everywhere but Actionable Insights Remain a Challenge According to Salesforce, 94% of business leaders believe they aren’t getting enough value from their data.   Marketers want to personalize at scale. Sellers crave visibility into buying signals and win themes. Service agents need contextual understanding. Business leaders demand connected reporting for smarter decisions.   Yet disjointed […]

We are thrilled to announce that Perficient has been recognized in Forrester’s recent report, “The Connected Product Engineering Services Landscape, Q2 2025.” Forrester defines connected product engineering services providers as:   “Firms that conceive, design, develop, launch, and scale new connected (or embodied) products that combine a physical product with digital applications to directly deliver new […]

We’re proud to share that Perficient has been honored with a Globee® Gold Award for Customer Excellence: Achievement in Customer Success Story, a global recognition celebrating organizations, teams, and individuals who consistently deliver exceptional customer experiences and drive innovation across industries.  This award recognizes our significant success for a multinational manufacturing client.   Across functions and […]

Perficient, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, has joined the platinum tier of HubSpot’s Solutions Partner Program. HubSpot, an AI-powered customer platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of experts who offer […]