Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its […]
Podcast
What If Data Was a Product You Could Sell?
In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready […]
[Podcast] What if AI Was the New Knowledge Worker in Town?
In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce, or just the beginning of a new era in productivity? Get ready to ponder […]
[Podcast] What If Intuition and Data Could Hold Hands? An Interview with Will Stacy
In this episode, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. We’d love to get your feedback on a “white noise” […]
[Podcast] What If Robots Really Did Run Your Business?
In this episode, Kim talks with Katie King published author and CEO of AI in Business, who will convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind the curve. We’d love to get your feedback on a “white noise” word or topic you’d like […]
[Podcast] What If Your Customers Were Actually Your Fans?
In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double-down on engaging an already engaged fan-base and what the future of digital looks like in professional sports. Meet our Guest Diego Pinzon is the Director of Digital Media & Content for Atlanta […]
[Podcast] What If You Didn’t Need to Be (or Even Beat) Amazon?
In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the ‘why’s of a digital business; and how to sustain energy for digital transformations […]
[Podcast] What If Everyone Could Be a Front-line Worker?
In this episode, Kim talks with Ron Thurston – Author of the book “Retail Pride” and Host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped […]
[Podcast] What If You Don’t Know Your Customers Like You Think You Do?
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about better operationalizing customer insights and really walk the talk of customer-centricity. We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions to podcast@perficient.com. Subscribe Where You Listen Apple […]
[Podcast] What If Great Golf & Great Tequila Had One Thing In Common? An Interview W/PGA’s Abe Ancer
In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which […]
[Podcast] What If You’re Thinking About Innovation All Wrong? A Look Back On Season Three.
In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark […]
[Podcast] What If You Could Measure Everything That Matters? An Interview With Google’s Neil Hoyne
In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]