Listen up, brand strategists! Are there meaningful ways to maintain customer loyalty that you’ve never thought of? Listen to the new episode of What If? So What?, where Jim and Kim talk with Justin Huckins, Director of Strategy and Innovation at Perficient, about customer reward systems and how different brand loyalty techniques can generate success.
Can customer loyalty be built through trust as opposed to accumulating points? Tune into this week’s episode to find out!
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Meet our Guest
Justin is a Director of Digital Strategy and Innovation at Perficient with a focus on mar-tech, automotive, loyalty and overall digital strategy. He helps organizations gain insights, understand industry trends, build trust with customers, and utilize their technology stacks to establish digital products that achieve optimum business value and grow revenue. He has worked in consulting for over 10 years supporting customers across multiple industries including automotive, manufacturing, insurance, retail, healthcare and financial services.
Meet the Hosts
Jim Hertzfeld is a Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a General Manager of Commerce US Operations at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.