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What If Generative AI Becomes Better Than Humans at Content Marketing?

Wisw S5e3 Ep35 Blog

Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to  the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its potential impact on content marketing.

Does AI have a place in your content marketing workflow? Tune into this week’s episode to find out!

We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions to

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Meet our Guest

Evesangenito Photo

Eve Sangenito is a Principal at Perficient with a focus on digital marketing and customer experience solutions. She helps organizations deliver an impact on revenue growth, market presence, brand credibility, and productivity. In her experience over the past 20+ years, she has built corporate and agency teams, and designed performance-driven digital marketing programs for mid-tier to global enterprise brands across virtually every industry.

Meet the Hosts

Meet Host Jim 2022 (1)

Jim Hertzfeld is a Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

LinkedIn | Perficient

Meet Host Kim 2022 (1)

Kim Williams-Czopek is a General Manager of Commerce US Operations at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

LinkedIn | Perficient

Thoughts on “What If Generative AI Becomes Better Than Humans at Content Marketing?”

  1. Thank you for addressing this topic In front of us. I have heard your audio podcast on what If generative AI becomes better than humans at Content Marketing. It was a great discussion. I got a lot of clarity over it. Keep sharing.

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Madison Flower

Maddie Flower is an associate marketing coordinator at Perficient. She graduated from the University of Missouri-Columbia and worked in Spain prior to joining Perficient.

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