Consumers have more access to goods and services than ever with unlimited merchant options. These options have accelerated the shift in eCommerce as well as evolved the needs, preferences, and expectations of today’s digital-first consumer. Brands must pivot and stay on top of these behavioral changes to maintain a competitive advantage. To better understand the […]
Adobe
Personalization and Relevant Search with Coveo for Adobe
You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]
Adobe Summit 2022: What You Can Expect from The Digital Experience Conference
If you’ve heard great things about Adobe Summit but not experienced it, this is your chance to see what it’s all about. Summit is virtual again this year – and free – for everyone to attend! This three-day global virtual event begins March 15. With a well-crafted agenda of more than 200 sessions, training workshops, […]
Integrating LinkedIn and Marketo
Integrating LinkedIn and Marketo can help seamlessly capture leads from LinkedIn and sync them automatically to Marketo to trigger marketing automations, add to a nurture campaign, or alert a sales rep. Utilizing the integration between LinkedIn and Marketo can help you reach the professional audience you’re looking for. There are two different native Marketo LaunchPoint […]
IP Whitelisting through AEM Dispatcher in 5 easy steps
The dispatcher is used as a load balancing/caching tool by AEM. It can also be used to block anyone from accessing your AEM author instance. This is to ensure that no one outside the client’s network can access it. AEM Author and publisher should never be exposed directly. In most cases, clients may also require […]
Planning For Marketo: The Discovery Process [Part 2 of 2]
Planning For Marketo In Part One of ‘Planning For Marketo: The Discovery Process’, we posed three sets of hard-hitting questions to ask of your organization in order to plan for resource expenditure to hit the ground running with your new Adobe Marketo instance. Whether you’re a member of Marketing, Sales, or IT, planning ahead for […]
Planning For Marketo: The Discovery Process [Part 1 of 2]
Planning For Marketo Planning for Marketo sounds like an obvious thing to do. However, getting your ducks in a row when setting out to stand up a new Adobe Marketo Engage instance can be daunting. With Marketo being such a powerful platform that can be configured in countless ways for all types of marketing strategies, […]
7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”
Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” In the webinar, the panelists discussed how having a firm grasp on journey science can help personalize the customer experience. […]
9 Pitfalls Marketo Docs Didn’t Prepare You For: Integrating with Facebook Lead Ads via LaunchPoint
Facebook Lead Ads are nothing new to Marketo users. This is a fairly common LaunchPoint integration, and for good reason: Facebook is a prolific source of new leads, and Adobe Marketo Engage is arguably the best product for tracking and nurturing new acquisitions. The documentation for this integration is straightforward enough – it even calls […]
Perficient and Adobe to Host Women in Digital on International Women’s Day
Perficient and Adobe will partner to host the sixth annual Women in Digital panel just before Adobe Summit 2022. This year, we’re excited to celebrate women around the world as we’ll hold our virtual event on International Women’s Day, Tuesday, March 8. In honor of this worldwide celebration, each confirmed attendee will result in a […]
There is No Secret Sauce: Put Financial Services Customers First and You Will Grow
TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]
Beyond Email in Marketo: Let’s Talk SEM to Extend Your Reach
It’s no surprise that when you think of Marketo you think of Email first. But Marketo is so much more than that. It’s the perfect tool for tracking the true ROI of your entire marketing efforts, so why do so many brands fail to use Marketo to its full potential? Part of the issue is […]