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Cutting-edge innovation, insights and thought leadership on the Adobe Experience Cloud from Adobe’s leading digital experience partner

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How Personalization Will Continue to Dominate Martech for Healthcare

By the year 2025, the global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion. In fact, the martech landscape has grown 5,233% in the last 10 years, according to ChiefMarTech.com. In healthcare specifically, the demand for personalized and customized patient experiences continues to become prevalent. Today’s healthcare patients […]

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Focus on Generosity and Growth at Special Edition of Women in Digital Panel

Perficient and Adobe hosted a virtual special edition of the annual Women in Digital panel for breast cancer awareness month in which each attendee resulted in a $20 donation to be split between Pink Ribbon Girls and The Morgan Pressel Foundation. What started at Adobe Summit in 2017 with less than 20 women has evolved into a sold-out annual event. Each […]

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Join Perficient, Adobe, and IBM for a Roundtable Discussion!

Experience-driven commerce delivers personalized customer experiences from order capture to order fulfillment using insights from real-time shopping behaviors. Leveraging automation and personalization to create easy buyer experiences can drastically increase ROI. BWG Connect, Perficient, IBM and Adobe invite you to participate in an engaging roundtable discussion, Enhancing the Commerce Experience: From Order Capture to Order […]

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Perficient and Adobe Host Women in Digital Panel with Moderator Morgan Pressel

Each year during Adobe Summit, Perficient and Adobe host a women in digital panel discussion. During the panel, leading women in digital and technology roles share insights and career tips. The discussion is focused on accelerating the advancement and growth of women and showing women that one of the most powerful tools they have is each other. This […]

10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

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What You Should Know About the New Marketo Dynamic Chat

If you are familiar with chatbot tools like Drift and Intercom, then it won’t be a shock to get up to speed on this new feature that Marketo will soon roll out (probably later in the quarter). Should you get excited? I would say yes because it offers another opportunity to engage with your website […]

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Perficient and Adobe Insights on Manufacturing from Experience Makers Live

Earlier this month, Perficient was joined by Adobe at Experience Makers Live for an Ask the Experts session focused on manufacturing. For the conversation, we had an expert panel including Robert Sumner, Karie Daudt, and Justin Racine from Perficient accompanied by Jon Burdette and Neerav Bhansali from Adobe. With such vast experience, the panel discussed a variety of topics from strategic opinions on DTC, distributor partner relationships, personalizing […]

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Beyond Email: 4 Trends Impacting Event Marketing in 2022

Marketers are no strangers to change. Part of the role means adapting to consumers’ preferences, which are constantly evolving. Furthermore, marketers have gone through a lot of abrupt upheaval in marketing activities this past year, including the cancellation of in-person events. As returning to all in-person events remain up in the air, there are emerging […]

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Adobe Commerce Partners with Order Management Leaders

Consumer purchasing behavior is ever-evolving due to the Covid-19 pandemic. In response, Adobe announced two new partnerships to meet growing customer demand in order management. The direct integration created with IBM Sterling Order Management and Adobe Commerce will provide merchants with a smooth order fulfillment workflow. In the same way, Adobe has also partnered with Fluent OMS, […]

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Ask the Perficient Experts at Adobe Experience Makers Live

Perficient is a proud sponsor of Adobe Experience Makers Live. We would like to invite you and your team to join us at the virtual event held on August 31 and September 1 from 11:00 am – 2:00 pm CT each day. The event will feature 20 target sessions and thought-provoking keynotes. Along with that, Perficient […]

AEM Content Services: Using Sling and Node APIs to Provide Asset collections – Part 2

In part 1 of this series, I discussed a method for getting AEM Asset Collection items into the JSON representation of a page. This uses the Sling model + HTL component pattern to obtain the collection items and display their values in the JSON, based on asset type. Specifically, the Sling model enables the JSON […]

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Using Jolt as a Transformation Tool in AEM

One frequent use case most of the Adobe Experience Manager (AEM) Full Stack Developers would have come across is migrating content from different applications into AEM. Data from source applications can come in various formats like JSON, XML, CSV, etc. When the source file format is JSON, in order to transform the source data to […]

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