Industries

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

You want to elevate the health of your consumers and drive the ongoing success of your transformation investments. Doing so takes staff commitment and know-how. In our experience partnering with leading healthcare payers and providers on their transformation initiatives, we’ve witnessed the impressive benefit and value that strong project management, Agile leadership, and optimized delivery […]

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

If a picture is worth a 1,000 words, then listening is worth $500,000 The value of listening in your consulting strategy In the late spring of 2002, I took a consulting assignment to help a company, who provided parts to Ford Motor company’s assembly line.  Little did I know that this project would soon show […]

Data fuels the engine of the digital economy. Connected experiences, in the context of the customer relationship, are driven by a robust data set that confidently presents integrated, diverse data to enable actionable insights that can be automated across the customer’s journey. Internally, data creates the foundation for increased analytic application of fraud detection, at-risk […]

Perficient is a proud sponsor of Adobe Experience Makers Live. We would like to invite you and your team to join us at the virtual event held on August 31 and September 1 from 11:00 am – 2:00 pm CT each day. The event will feature 20 target sessions and thought-provoking keynotes. Along with that, Perficient […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

The manufacturing industry was evolving even before 2020, but the global pandemic added a new urgency to manufacturers’ needs to digitally transform. Today, organizations in manufacturing must meet new, more pressing demands of connectivity, technology, and agility. In this article, we’ll look closely at how Salesforce, MuleSoft, and Perficient offer manufacturers the technical and organizational […]

While the thought of changing policies can be daunting, carriers are throwing hundreds of millions (if not billions) into advertising budgets to make the consumer aware of ways to save by switching. As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in […]

From 2020 to 2021, the global automotive aftermarket size grew from $380 to $408 billion in revenue. It’s expected to grow at the compound annual growth rate (CAGR) of 3.8% and reach a forecast revenue of $529 billion by 2028. There are two primary segments in this market, automotive replacement part suppliers and service enablers. […]

–Prabha Ranganathan and Ruby Lin contributed to this blog. Understanding how AI/ML can be used for innovative life sciences-related use cases is an area our industry lags. In this blog post, we’ll discuss several use cases in which unique AI models can be used to resolve critical issues effectively: NLQ (Natural Language Querying) – We […]