In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space.
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Meet our Guest
Tom Swanson brings over a decade of experience in the life sciences industry to Adobe, as well as extensive experience in managing digital transformation in a highly regulated marketplace. Tom’s role at Adobe includes providing the Adobe point of view in healthcare and life sciences, providing thought leadership on ways to transform the customer experience in healthcare, as well as positioning Adobe to play a leadership role in redefining how personalized experiences in healthcare look and feel.
Meet the Hosts
Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.