Functions

This is the next installment in a series of blogs on the subject of Cloud Transformation. When an organization transitions to cloud technology, it will often change the way that organization thinks about IT solutions. Cloud technology allows an organization to operate in more of an experimental/disposable way. This freedom allows an organization to “try […]

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

During last night’s Magento Imagine Excellence Awards, Perficient Digital – along with our client Baker Distributing Company – received the 2019 Imagine Excellence award for our work implementing a strategic eCommerce solution on the Magento 2 platform. The award-winning end-to-end solution developed by the Baker internal commerce thought leadership and development team, Perficient Digital and […]

I remember an experience early in my career when I became passionate about a point of contention in a meeting (I don’t remember now what it was) that someone told me keep emotions out of it. For many years in my ascent of the towers of commerce, I practiced that approach to decision making. Like […]

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

Digital business is the way of the present and the future. However, many businesses own and operate so much technical debt that they face a long road of strategizing to remain competitive. The relentlessness of digital disruption makes it impractical for businesses to operate in the same way they have for decades. Consequently, digital transformation […]

Magento Imagine is quickly approaching, bringing some of the biggest innovators in eCommerce to share their insights and best practices. Perficient Digital will be there at booth #311 discussing what’s next in order management and experience-driven commerce, and how our strong partnerships with Magento, Adobe, and Marketo make us the perfect partner to help organizations […]

I was recently asked to setup an eCommerce Windows site environment that can be managed from a centralized location and comply with the Payment Card Industry Data Security Standard (PCI DSS). Active Directory is the solution from where Windows servers can be controlled and managed using Domain Users and Group Policies. However, an additional layer […]

With HCL’s acquisition of several IBM products, including Websphere Commerce, many are wondering how those platforms will be affected. HCL has asserted that they are not setting out to change the strategic direction of WebSphere Commerce, but rather they aspire to add to it. This acquisition isn’t going to fundamentally change the architectural direction that […]

B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]

Two weeks ago I spoke at the annual SPECS Show. The retail-focused conference was centered on the physical aspects of running a retail business today, but there was also a dedicated track for discussions around digital trends. I gave a presentation on how digital and physical can meld, aka, PHYGITAL. Buzzwords aside, customer behavior trends […]