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Lysa Young-Bates

Lysa, a senior marketing manager, explores the business needs, consumer expectations, and industry challenges driving digital innovation in healthcare, life sciences, and financial services.

Blogs from this Author

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3 Tips for Success: Automation Governance in Healthcare

It is relatively easy to create an AI or machine learning proof of concept, and eventually you will have multiple teams creating their own models to perform similar tasks. Beware, however, that this can result in duplicative training and tuning efforts, different outcomes and predictions, and variances in accuracy. The goal of automation is to […]

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Process Mining: The Foundation for Intelligent Automation in Healthcare

Despite the billions spent each year to digitize processes, companies are not operating at their maximum potential. This is due in part to the fact that processes are forced to run across a rigid and fragmented technology landscape. Instead of creating value, digitization is creating execution gaps. Common signs that your organization is suffering from […]

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Prime Opportunities for RPA in Healthcare

It is common for enterprises to approach automation through a technology lens like robotic process automation (RPA) and then report they are “fully automated.” These organizations sought a specific solution and, in most cases, are stretching the technology beyond its intended purpose. Intelligent automation is not accomplished by a single technology working independently, but rather […]

Virtual Health

The Journey to Seamless, Consistent Virtual Health Experiences [On-Demand Webinar]

The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. In a recent webinar, healthcare technology and experience experts David Allen and Tara Becker discussed ways to seamlessly […]

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Enhance Efficiency and Value in Healthcare With Intelligent Automation

Consider this eye-opener: TechCrunch reports that the U.S. Healthcare system loses approximately $140 billion each year due to inefficient management of basic internal operations. As the world becomes more digitized, automation is increasingly important to healthcare enterprises looking to keep pace with consumer expectations and competition. Companies of all sizes and across industries are leveraging […]

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Building a Scalable, Integrated Virtual Health Ecosystem [On-Demand Webinar]

Virtual health includes so much more than virtual visits. It spans a universe of digital interactions that impact both healthcare consumers and care professionals. How your digital infrastructure enables these touch points offers an opportunity to forge a better care experience. In a recent webinar, our technology and healthcare experts sat down to discuss flexible, […]

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Microsoft, Nuance, and AI’s Important Role in Healthcare

HEALTHCARE TREND: With more healthcare data available, artificial intelligence and machine learning technologies will provide greater speed and insights to analyze and predict outcomes that drive change in patient and member care. The COVID-19 pandemic is driving increased focus on healthcare consumerism as patients are taking their medical care and the associated costs into their […]

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Navigate Your North Star Strategy in Healthcare

The healthcare industry’s rapid evolution requires attention in several areas – adopting new care models, capitalizing on disruptive technologies, and affecting regulatory, operational, financial, and organizational change. Healthcare organizations’ ability to accelerate transformation is crucial so your organization can adapt and flourish in an increasingly competitive and ever-changing landscape. We recently published a new video […]

Becker's Healthcare Podcast Revenue Resilience

[Podcast] Revenue Resilience on Becker’s Healthcare Podcast

In a recent episode of Becker’s Healthcare Podcast, Paul Griffiths, General Manager of Digital Health Solutions, joins Brian Zimmerman, Custom Content Editor with Becker’s Hospital Review. Gain insights on: Why placing an emphasis on revenue recovery is often shortsighted Who owns the patient experience in a health system Why cross-functional perspectives have become more important […]

[Vlog] COVID-19 Vaccinations: Addressing Fears and Barriers

Video Transcript: Paul Griffiths: Hey everyone, my name is Paul Griffiths. I’m a principal in the digital health strategy practice at Perficient. I am here today to talk about vaccines and why some people might not want to receive them. And hopefully what we can do to help encourage more folks to get the vaccine […]

What Does a Biden Presidency Mean for Healthcare?

Late night Twitter scrolling. Feels like my consumption has risen exponentially this past year. Anyone else? But a series of tweets (and linked articles published on KFF.org and JAMA Network) from Kaiser Family Foundation’s Executive VP for Health Policy Larry Levitt recently caught my attention. In them, he shares predictions for Biden’s post-inauguration impacts on […]

How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

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