Healthcare

Navigate Your North Star Strategy in Healthcare

Abstract Polygonal Space

The healthcare industry’s rapid evolution requires attention in several areas – adopting new care models, capitalizing on disruptive technologies, and affecting regulatory, operational, financial, and organizational change.

Healthcare organizations’ ability to accelerate transformation is crucial so your organization can adapt and flourish in an increasingly competitive and ever-changing landscape.

We recently published a new video that quickly highlights the challenges and opportunities facing healthcare:

A Strategy Partner for Leading Healthcare Organizations

We help the largest payers and providers in the U.S. strategize, plan, and deploy transformative change with lasting impacts – providing high-quality and affordable care, engaging and empowering consumers on their healthcare journey, and positioning their organization for innovation, agility, and efficiency. Read about some of the successes our strategic leadership has helped organizations achieve:

  • Creating Connections in Healthcare: Our client, a leading healthcare provider with more than 11 million active members, wanted to more fully understand how its customers were engaging with its online presence. The client also wanted to create a more personalized experience for its members – one that would be consistent across digital touchpoints and provide a way to effectively manage content across those touchpoints.
  • Modernizing the Workforce With Organizational Change Management: Our client has been a leading consumer healthcare brand in the country for more than 80 years, providing quality healthcare to the community it serves and improving the health of the people, communities, economy, and healthcare system.
  • Improving Health Through Innovation and Technology: The University of Colorado Anschutz Medical Campus needed to integrate data from these various sources into a data warehouse to enable reporting and analysis to improve access to research data, improve clinical quality and operations, and supporting advancements in personalized medicine.
  • Building Patient Relationships Through Integrated Engagement: “Perficient delivered an engaging enterprise web presence, a key component to our integrated campaigns, to capture patients in our highly competitive market. We have built a long-term partnership with Perficient because they focus not only on our current needs but also on our future digital success.” Manager of Digital Marketing, Edward Elmhurst Health

A Pragmatic Strategic Approach, Focused on Value and Better Outcomes

We bring a business-driven approach to strategy, helping our clients open the door to greater connections between people, knowledge, and technology and, ultimately, provide the most affordable, highest-quality care. Learn more about our healthcare strategy practice, and contact us to discuss your specific needs.

About the Author

Lysa (pronounced "Lisa") manages marketing for Perficient's end-to-end digital healthcare solutions.

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