Posts Tagged ‘marketing’

Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]

There has been a lot of talk about what the ‘new normal’ will look like in a post-Covid world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]

For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Do you want to build Marketo programs faster? Today I’m going to show you how to use program templates […]

If your head is spinning from the marketing jargon out there, then this blog series is for YOU!

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]

The other week I had the privilege of both attending and speaking at the Georgia Marketing Summit – part of the IC Summits series. The event focuses on several hot topics for marketers including branding and building brand value, social media strategies, data and more. I was on a panel that discussed optimizing the customer […]

Perficient Digital has been featured in a new Forrester report, “B2B Marketing Agencies, North America, Q1 2019.” Released this morning, the report includes Forrester’s overview of 39 North American service providers serving B2B marketers, segmented into three categories based on revenue from B2B-specific marketing services. Perficient Digital was included as a “large, established player” in […]

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

Do search ranking factor studies have any real value? SEO experts have become doubtful. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why rank factor studies provide inherent value to those who are willing to dig deeper into […]