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Strategy and Transformation

The ABCs of Strategy and Marketing

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I was having a hard time sleeping the other night, and when that happens, instead of counting sheep, I brainstorm blog ideas. And let me tell you, I have officially come up with my wildest and most ambitious blog series idea yet.

In the world of strategy and marketing, there are so many terms thrown around and buzzwords galore that it can become overwhelming. To make things a bit easier, I want to introduce you to a new series I will be writing on this blog … The ABCs of Strategy and Marketing.

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To answer the question I know you are asking yourself – yes, I will be writing 26 different blog posts for this series, publishing one every Monday morning for the rest of the year.

To answer your other question, yes I confirmed that there are enough weeks left in the year to do this (with very little wiggle room, trust me I’m sweating a bit).

The goal of the series is to level set on some of the buzzwords we so often hear and break down why some of these items are important, how to apply them in your work life and honestly, it gives me an excuse to ramble on the things I like to geek out about.

But seriously, I hope the forthcoming series will be helpful for you. So stay tuned for more content.

And most importantly, stay thirsty, friends!

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Jill Grozalsky

Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. Jill helps her clients deliver the best customer experience possible. She helps clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth from digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized engagement while building brand loyalty.

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