Digital Marketing

Meet our Augmented Analytics and Marketing Data Experts at NRF 2019

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Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience.
Meet the Experts:


Kevin Bauer,
Digital Marketing Practice Director

Kevin will be present in the MicroStrategy booth to discuss marketing, digital transformation, and how companies are activating data across marketing channels.


Jim Butz,
General Manager, Perficient’s MicroStrategy Practice

Jim will demonstrate innovative solutions that connect users to data via any interface by integrating with open BI platforms like MicroStrategy. Imagine a store manager walking down an aisle, wondering how a specific product is performing. With traditional BI tools, she would have to log into a BI portal, search thousands of SKUs for the desired product and run a report. By integrating leading image-recognition software with MicroStrategy’s BI platform, augmented reality integration makes it possible for the store manager to simply point the mobile device at the product and instantly get access to key performance metrics like inventory levels, sales, product benchmarking. Watch the video below to see how learn more, or visit Jim at NRF.
Jim will also demonstrate real-time integration between a POS, MicroStrategy, and Slack to provide intelligent alerts to a buyer about a potential inventory outage.  The message is all about injecting intelligence into non-BI processes to help with decision-making.

Our Demo Sessions:

  • Monday, January 14th @ 10:00 AM
  • Tuesday, January 15th @ 9:30 AM

Where:
Javits Center, NYC
MicroStrategy Booth #1955
We look forward to seeing you there!

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Erin Moloney

As the leader of Perficient's Dallas-Fort Worth geography, Erin is responsible for delivery excellence, sales, marketing, career development, partnerships, recruiting, and community engagement. She was a founding Co-Chair of Perficient's Women in Tech global employee resource group. Erin is a member of the DFW Alliance of Technology and Women and the Texas Women’s Foundation. Our Dallas-area marketing, strategy and technology experts are responsible for delivering a world-class experience for our clients. Erin's goals are to build career paths and professional development for each Dallas-based team member, grow our visibility and business relationships in North Texas, and to foster an exciting work environment for our employees.

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