Posts Tagged ‘marketing automation’

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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]

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Scope. Budget. Timeline – But What Does it Mean

As a Project Manager, there is an art to keeping a project moving forward while maintaining happiness across all parties. The fundamental responsibilities include scope, budget, and timeline.  Like many project managers, I have had these three drilled into my head as my remit.  But what does that actually mean? Well, it depends.  In 12+ […]

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[Part 2 of 2] How to Refresh Your Marketo Data for the New Year

New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]

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[Part 1 of 2] How to Refresh Your Marketo Data for the New Year

New Year, New You! It’s 2022! Take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? If you’re like most Marketo Admins, it’s tough to find the time – but you know how important it is. Never fear, I’m not judging you! […]

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How Personalization Will Continue to Dominate Martech for Healthcare

By the year 2025, the global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion. In fact, the martech landscape has grown 5,233% in the last 10 years, according to ChiefMarTech.com. In healthcare specifically, the demand for personalized and customized patient experiences continues to become prevalent. Today’s healthcare patients […]

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Beyond Email: 4 Trends Impacting Event Marketing in 2022

Marketers are no strangers to change. Part of the role means adapting to consumers’ preferences, which are constantly evolving. Furthermore, marketers have gone through a lot of abrupt upheaval in marketing activities this past year, including the cancellation of in-person events. As returning to all in-person events remain up in the air, there are emerging […]

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How to Win with the Right Marketing Automation Nurture Strategy

In marketing automation, the basic goal is to nurture current and prospective customers with appropriate content at the right time, to help drive them toward buying. Nurturing is all about systematically driving engagement through communications tailored to your prospect’s journey and their interests. A strong nurture strategy and supporting architecture are critical to orchestrating and […]

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How to Train Your Emails: IP Warming 101

Personally, I hate running long distances. I like to think I’m a pretty athletic person,  but the idea of running more than 5k or even 10k races just makes me cringe. So, last year, I ran a virtual marathon for the first time ever to challenge myself. I created a schedule based on how many […]

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Automating Repeatable Email Sends in Marketo

Having the right marketing automation technology in place can make or break your business. At the same time, once you have the right technology in place, not all team members will be proficient users. For our Marketo Engage clients, we have created an intake form that allows non-Marketo users to have full access to creating […]

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Harness the Power of Connecting Marketo Engage and Magento Commerce

Often, customers may come to your site, browse around, and add items to their cart. Rather than purchasing, they may leave the site before completing their purchase. How do you connect back with those prospective customers to bring them through their buying journey to purchase? You need a sophisticated system that can take that buyer’s […]

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How to Solve for Missing Data in Marketo

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Often, you will need a custom data architecture or solution to […]

Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

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